Interviews
Telegaleria realizes ten times growth in worst economy
29 Dec '09
4 min read
Despite perhaps the worst retail environment in over 77 years Telegaleria found a way to grow exponentially. “Telegaleria does more than just give customers the quality body shapers and jeans they want at prices they can afford; Telegaleria provides customers with extras like free shipping and free returns, professional sizing and a rich set of useful website features,” said Chairman and CEO Fredrick Ackourey.
Telegaleria seems to back it up, too. The company has become an online apparel leader specializing in Body Shapers, Fashionable Shapewear and Jeans. They seek out only apparel suppliers who meet their high standards for quality and innovation and build tight relationships with each one. They work hard to keep costs at a minimum and pass the savings on to their customers, but this is not the only thing that is different about Telegaleria.
Telegaleria also differentiates itself in how well their products fit their clients, a must when selling apparel online. Telegaleria goes beyond supplying just a size chart. They give customers a toll free number and feature live chat online where trained representatives help them find the perfect fit. These professionals take more than just the customers' height and weight into account, they also consider jeans size and body types as well as tapping a huge database of experience to fit each customer correctly the first time. “Our track record for right size first time fit is excellent if the customer gives us an accurate picture of their body metrics” says Maria Lopez, one of Telegaleria's trained professionals. However, even after help if the customer does not like the fit, Telegaleria offers free return and free exchange shipping so that customers get a product they will be happy with.
When visiting the website, Telegaleria customers find it is all about them. The site is extremely easy to navigate and offers customers thousands of body shapers and fashion products to choose from. But it does not end there. The site is full of product reviews and opinions written by customers. “This garment is so wonderful, I have gotten the most comments on my figure while wearing this! A Great investment, I don't regret it,” said one customer who gave Telegaleria a five star rating. “Not all comments are perfect, but that is okay.” Says Ackourey, “We want to know what our customers think, it is how we improve; and if their comments can help other customers we are all for it.”
Ackourey also attributes this year's success, in part, to the company's focus on the US Hispanic market. “The site is available in both English and Spanish and many of our customer service representatives are bilingual.” Says Ackourey. “Tapping the Hispanic market is challenging, but over time we have been able to build a loyal and growing following of Hispanic Customers who respond to our value proposition. Our experience with Hispanic helps us to gain traction Internationally.”
“We are pleased with
Telegaleria seems to back it up, too. The company has become an online apparel leader specializing in Body Shapers, Fashionable Shapewear and Jeans. They seek out only apparel suppliers who meet their high standards for quality and innovation and build tight relationships with each one. They work hard to keep costs at a minimum and pass the savings on to their customers, but this is not the only thing that is different about Telegaleria.
Telegaleria also differentiates itself in how well their products fit their clients, a must when selling apparel online. Telegaleria goes beyond supplying just a size chart. They give customers a toll free number and feature live chat online where trained representatives help them find the perfect fit. These professionals take more than just the customers' height and weight into account, they also consider jeans size and body types as well as tapping a huge database of experience to fit each customer correctly the first time. “Our track record for right size first time fit is excellent if the customer gives us an accurate picture of their body metrics” says Maria Lopez, one of Telegaleria's trained professionals. However, even after help if the customer does not like the fit, Telegaleria offers free return and free exchange shipping so that customers get a product they will be happy with.
When visiting the website, Telegaleria customers find it is all about them. The site is extremely easy to navigate and offers customers thousands of body shapers and fashion products to choose from. But it does not end there. The site is full of product reviews and opinions written by customers. “This garment is so wonderful, I have gotten the most comments on my figure while wearing this! A Great investment, I don't regret it,” said one customer who gave Telegaleria a five star rating. “Not all comments are perfect, but that is okay.” Says Ackourey, “We want to know what our customers think, it is how we improve; and if their comments can help other customers we are all for it.”
Ackourey also attributes this year's success, in part, to the company's focus on the US Hispanic market. “The site is available in both English and Spanish and many of our customer service representatives are bilingual.” Says Ackourey. “Tapping the Hispanic market is challenging, but over time we have been able to build a loyal and growing following of Hispanic Customers who respond to our value proposition. Our experience with Hispanic helps us to gain traction Internationally.”
“We are pleased with
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