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Lands' End Swimwear: its suits you
07 Apr '10
4 min read
Another consideration is color. This season's preferences go beyond basic black. In fact, Deep Sea Blue (26 percent) ranked as the number one swimsuit color choice by survey respondents followed by Black (18 percent), Blackberry (18 percent), Mango Orange (12 percent), Brown (10 percent), Kelly Green (9 percent), Slate Gray (6 percent) and Yellow (1 percent).
When it comes to swimsuit silhouettes, the tankini still reigns. More than half (54 percent) will most likely purchase a tankini, followed by a one-piece (39 percent) and only 7 percent plan to purchase a bikini.
Women are really resourceful when it comes to shopping for swimwear,” said Bryant. “They tend to do their homework both online and offline and enjoy receiving expert advice.”
When it comes to swimsuit silhouettes, the tankini still reigns. More than half (54 percent) will most likely purchase a tankini, followed by a one-piece (39 percent) and only 7 percent plan to purchase a bikini.
Women are really resourceful when it comes to shopping for swimwear,” said Bryant. “They tend to do their homework both online and offline and enjoy receiving expert advice.”
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