Home / Knowledge / News / Apparel/Garments / Levi appoints global leaders to align its powerful brands

Levi appoints global leaders to align its powerful brands

24
Sep '10
Levi Strauss & Co. announced that it has appointed Robert Hanson, Aaron Boey, and Jim Calhoun to newly created positions to better align the company's brands and to meet the rapidly changing needs of global consumers. These leaders will have global responsibility for all product, marketing and business operations for the company's global brands: Levi's, Dockers and the recently launched Denizen.

“We believe global brand leadership is the most effective way to deepen our connections with consumers, respond to changing tastes and attitudes, and grow in an increasingly dynamic international marketplace,” said John Anderson, President & CEO of LS&Co.

“We are taking a disciplined approach to become more consumer-focused and responsive, and more consistent in our brand presentation and retail experiences around the world. These steps are part of our strategic plan to enhance the way we serve our consumers, advance our growth, and improve our financial performance. On the heels of the successful launches of our global Denizen brand and the popular new Levi's Curve ID jeans for women, these appointments will help us capitalize on the strength of our brands.”

Effective immediately, Robert Hanson, formerly Senior Vice President and President, Levi Strauss Americas, is now President, Global Levi's; Aaron Boey, formerly President, Levi Strauss Asia Pacific, is President, Global Denizen; and Jim Calhoun, formerly President and Commercial General Manager, Dockers, is President, Global Dockers. All three global Presidents will report directly to John Anderson.

“Each of these executives has an impressive track record at Levi Strauss & Co., demonstrating strong strategic leadership, deep consumer and market insights and finely tuned operating skills,” said Mr. Anderson. “Robert's extensive knowledge of the apparel industry and the Levi's brand coupled with his proven ability to execute make him well suited to extend the brand across our global markets. Aaron knows the Denizen brand and understands emerging markets, which are key to the brand's future success. And Jim is effectively leading the turnaround efforts of our Dockers brand and is well equipped to see those efforts through and to identify new areas of growth. We believe this is the right team to take our brands to the next level.”

With these appointments, the company's Worldwide Leadership Team now consists of John Anderson, President & Chief Executive Officer; Blake Jorgensen, Chief Financial Officer; Tom Peck, Chief Information Officer; Cathy Unruh, Chief Human Resources Officer; David Love, Chief Supply Chain Officer; Larry Ruff, Chief Strategy Officer; Jill Nash, Chief Communications Officer; and Robert Hanson, Aaron Boey, and Jim Calhoun in their new roles.

As part of this transformation, Armin Broger, President of Levi Strauss Europe, Middle East and Africa will be leaving the Company as of November 28, 2010. “We are grateful for Armin's dedication, innovation and strategic leadership over the years, particularly his work in establishing our global premium Levi's XX division and the Levi's Footwear and Accessories business,” said Anderson.

Levi Strauss & Co.


Must ReadView All

Pic: Shutterstock

Textiles | On 26th Jul 2021

Vietnam opens new rail freight link to Belgium on China-Europe line

Vietnam Railways (VNR) has added a new rail freight link from Vietnam ...

Pic: Shutterstock

Textiles | On 26th Jul 2021

UK launches consultation on scheme for trade with developing nations

The United Kingdom recently launched a consultation on new trading...

Pic: Shutterstock

Textiles | On 26th Jul 2021

Prime Content| Rising demand to positively impact Australian wool exports: TexPro

Australian wool exports are expected to grow in the current season...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Always best to produce under own supervision

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Textile Industry, Head honchos

Textile Industry
Head honchos

Main challenges are breakdown of supply chain and shrinkage of manpower

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

Barry Goodwin,

Barry Goodwin

UK based Amba Projex Ltd designs, manufactures, and installs industrial...

Chendhuran Sundar,

Chendhuran Sundar

It manufactures and retails menswear garments in India under the brand...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Shalini Sharma & Shweta Pundir Sharma, Six Yard Story

Shalini Sharma & Shweta Pundir Sharma
Six Yard Story

Six Yard Story is a premium artisanal brand with a focus to bring handloom ...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search