The International Lingerie Show is always beneficial and fun for retailers and distributors alike, but this past September's was different for one of the leading intimate apparel distributors, Coquette International.
This show not only provided attendees with the first couple copies of Coquette's newest 2011 Main Collection catalog (to be fully released next month) , but the company unveiled the new look and branding they are introducing for 2011.
“We received great reception for our new branding, look, and packaging at this year's International Lingerie Show,” says the company's Vice President, Marcus Horea. “I think retailers are ready for something new and updated to introduce this coming year.”
The ILS allowed Coquette and the show's attendees to reflect upon the 31 years of success and changes the company has experienced, demonstrating their resiliency and ability to adapt to market fluctuations.
The company was founded in 1979 by Peter and Catherine Horea, a couple from Waterloo,
Ontario Canada who trail blazed the popularity of sexy, fun, and adventurous lingerie in their country. With their sexy designs in production, the Horeas, along with their magenta lip emblazoned logo, made their way south of the border and eventually to the world.
“Throughout the years the branding of Coquette has gone through many changes. From pink lips to red, from a basic font to a script font, our look as changed but our products remain the highest quality in the industry,” adds Horea. “Now we have moved on to branding ourselves in a completely different and modern light which will attract existing and new customers alike.”
Coquette thanks everyone who stopped by to visit them at this past September's International Lingerie Show to take a glimpse at their new look! The new logo will be fully integrated with all company operations by 2011.
Coquette International Inc