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Make new things happen is new strategy of Oilily

20
Oct '10
The colorful Dutch clothing label which has been brightening up the world since 1963, has made a full comeback. A year after being bought back by its founders, Oilily has launched its first childrenswear collection. It is also working hard on a womenswear collection, accessories and a variety of lifestyle products.

Once again a global brand
After the previous management filed for bankruptcy in 2009, it seemed as if Oilily would disappear. Its founders, the Olsthoorn family, were unable to bear this thought. They bought back the brand, determined to turn the Oilily brand back once again into a global brand.

Childrenswear collection in 40 countries
This season the new childrenswear collection, which is the mainstay of Oilily, is available in shops in 40 countries including China, Japan, Korea, and the United States. The 'Gipsy Tales of Freedom' collection was inspired by gypsies and other free spirits and mixes classic and modern influences from different cultures. Most striking are the special details, the handmade traditional folk-style embroidery and the high quality. This is Oilily as you all know it.

Make new things happen
Oilily is particularly known for its children's and women's clothing. However, the refreshing nature of the brand also fits lifestyle products very well. Over the coming years Oilily will concentrate on designing a unique lifestyle alongside its high-end clothing collection. The key word for Oilily is renewal. This new strategy is highlighted by a brand new philosophy: make new things happen.

Oilily on the web
Oilily has for some time also operated Oililyshop.com, aimed at the European market, where clothing, bags, accessories, cosmetics, shoes and everything that Oilily designs is available. The first new womenswear collection is also available exclusively on the site. Due to the high demand for Oilily products in the United States, an online shop for the American market will be launched in 2011.

Oilily


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