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Collective Brands to achieve rapid growth of premium brands
25 Oct '10
5 min read
The Keds brand is on track for a successful turnaround built upon the success of the brand's iconic Champion style. Keds is focused on the millennial consumer, and is elevating the brand's position through collaborations with trend influencers, retailers and designers to build distribution with premium retailers that are more consistent with its new brand image.
Saucony has seen strong growth across key distribution channels and is evolving to a performance lifestyle brand dedicated to runners and performance athletes. The brand is leveraging best-in-class product innovation to drive its core lines and to expand into new footwear categories, including trail running and minimalism/natural movement shoes. Additional product categories such as apparel continue to be an opportunity.
Stride Rite Children's Group is focusing on connecting with moms by clearly communicating the brand's points of differentiation: health, style, quality and durability, while also engaging kids through exciting brands like Glitzy Pets and Slingshot, all supported by enhanced, kid-targeted marketing. The brand is also launching its new STEP program (Scientifically Tested, Everyday Proven), which offers the only full footwear solution that meets kids needs from pre-walk to pre-school through utilizing Stride Rite's SRT Soft Motion technology, which has been statistically shown to promote a lifetime of healthier walking patterns.
Long-Term Financial Outlook
Management provided long-term growth targets for the Company including net sales growth of 3-5%, operating profit growth of 9-12%, and earnings per share growth of 12-16%. Management outlined initiatives designed to capitalize on key growth opportunities and leverage the company's business model.
Collective Brands expects capital expenditures to increase to approximately $110 million in 2011 to support growth initiatives including international store openings.
Over the next three to four years, the company expects an overall slight decline in Payless' net store count, with 105 to 125 store closings domestically, and 70 to 80 store openings internationally. Sperry Top-Sider is expected to grow its store count by 40 to 60 stores, while the Stride Rite store count is expected to remain generally flat.
Saucony has seen strong growth across key distribution channels and is evolving to a performance lifestyle brand dedicated to runners and performance athletes. The brand is leveraging best-in-class product innovation to drive its core lines and to expand into new footwear categories, including trail running and minimalism/natural movement shoes. Additional product categories such as apparel continue to be an opportunity.
Stride Rite Children's Group is focusing on connecting with moms by clearly communicating the brand's points of differentiation: health, style, quality and durability, while also engaging kids through exciting brands like Glitzy Pets and Slingshot, all supported by enhanced, kid-targeted marketing. The brand is also launching its new STEP program (Scientifically Tested, Everyday Proven), which offers the only full footwear solution that meets kids needs from pre-walk to pre-school through utilizing Stride Rite's SRT Soft Motion technology, which has been statistically shown to promote a lifetime of healthier walking patterns.
Long-Term Financial Outlook
Management provided long-term growth targets for the Company including net sales growth of 3-5%, operating profit growth of 9-12%, and earnings per share growth of 12-16%. Management outlined initiatives designed to capitalize on key growth opportunities and leverage the company's business model.
Collective Brands expects capital expenditures to increase to approximately $110 million in 2011 to support growth initiatives including international store openings.
Over the next three to four years, the company expects an overall slight decline in Payless' net store count, with 105 to 125 store closings domestically, and 70 to 80 store openings internationally. Sperry Top-Sider is expected to grow its store count by 40 to 60 stores, while the Stride Rite store count is expected to remain generally flat.
Collective Brands Inc
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