Home / Knowledge / News / Apparel/Garments / 'Made Better' expresses the legacy of Landau Uniforms

'Made Better' expresses the legacy of Landau Uniforms

02
Nov '10
Not all scrubs are created equal, according to executives at Landau Uniforms, the nation's leading quality health care apparel manufacturer. In fact, company officials are so certain of this quality claim they are launching a re-branding campaign to emphasize Landau as the standard-bearer in functional and fashionable scrubs.

The new brand position, "Landau. Made Better," was born from the fact that the third-generation family business has been committed for nearly 50 years to making the highest quality scrubs available – from fabric to finish.

"'Made Better' expresses the legacy of our company – that we stand behind every stitch of every garment we make," said Bruce Landau, president of Landau Uniforms. "Because Landau is a manufacturer and we own and operate our own manufacturing plant, we make our product from scratch. From detailing the fabric construction, to supervising the fabric dyeing, from engineering the garments design to inspecting each garments sewing, it's what we do at Landau, it's in our DNA," Landau said.

According to Mr. Landau, the dynamics of our industry are changing, with licensed brands, contract manufacturing, cheaper materials, cost-cutting processes and more aggressive marketing all contributing to creating a confusing marketplace: a marketplace overrun with labels which have no connection to healthcare apparel.

"Competitive factors underscore how important it is to tell the customer what Landau stands for," said Darryl Williams, vice president of sales and marketing.

Williams said "Made Better" is validated by five important characteristics, each of which is difficult to replicate by competitors:

• Better fabric: A Superior fabric construction that is rigorously tested to meet the company's high standards for strength, durability and comfort. When fabric falls short of the company's standards, it is discarded for use by other scrub manufacturers.
• Better color: Flawless consistency and color-fastness from solids to prints. The exclusive dyeing and finishing process for color-fastness ensures that each garment stays vibrant and true.
• Better design: For nearly 30 years Landau has been an innovator in design. Landau was the first manufacturer to introduce scrubs in a spectrum of colors and the first to introduce prints into its collections. Today, the design team continues to draw inspiration from trendsetters in the fashion world as well as from customers in the working world to create stylish designs that fit comfortably and flatter almost any figure.
• Better construction: Highly engineered patterns and true-to-size fit for maximum comfort and range of movement. No corners are cut when it comes to garment construction, engineering patterns for maximum comfort and range of movement whether the customer is sitting, standing, walking or bending;
• Better quality control: Meticulous in inspection of all details, at every step of the process.


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Myanmar's garment units risk closure due to virus impact

Myanmar's garment factories are facing the risk of shutdown as the...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

GMAC urges EU to restore full EBA rights for Cambodia

Expressing disappointment over the recent European Union (EU)...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Uzbekistan 3rd biggest garment exporter to Kazakhstan

Uzbekistan exported 10,000 tonnes of apparel to Kazakhstan in 2019,...

Interviews View All

Deepak Jain, Baggout

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Marcel Moser,

Marcel Moser

Switzerland-based Benninger is a leading manufacturer of technologically...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Zafer Demirel,

Zafer Demirel

Turkey's Canlar Mechatronics is a leading designer and manufacturer of...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search