NZ TouchLab offers New Yorkers the pure merino wool line
23 Nov '10
4 min read
This fall, Icebreaker introduced Realfleece, a premium natural alternative to a synthetic fleece (made from oil) for men and women. Unlike synthetics, Icebreaker Realfleece is stylish and sophisticated and can be worn on the mountain as well as on the town.
Icebreaker is sold in more than 2,000 stores in 37 countries throughout Europe, Asia, Australasia and North America. Based in Wellington, New Zealand, Icebreaker uses only pure merino hand-picked from 140 high country stations in the country's Southern Alps to create edgy outdoor clothing that combines nature's work with human technology and design.
Ethical Commitment The company was the first outdoor adventure apparel company in the world to source merino directly from growers, a system it began in 1997. Icebreaker is committed to sustainability, ethical manufacturing and animal welfare. In 2008, the company launched “Icebreaker Baacode,” a pioneering supply chain transparency and traceability program. Each Icebreaker includes a unique Baacode, which enables customers to trace the garment online from rearing the sheep through to each stage of the supply chain process.