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GoldenWear showcases golf attire at leading golf trade show

14
Dec '10
GoldenWear, a new brand of golf fashion designed for mature women golfers, will be presenting their golf clothing collections for the first time at the Professional Golf Association (PGA) Merchandise Show in Orlando, Florida this January 26 – 29, 2011.

GoldenWear is looking forward to being a participant in one of the golf industry's largest trade shows. Created by Southern California golfer Darlene Harwick, the designs were born from a largely under-represented demographic in golf fashion - the mature woman. GoldenWear collections are chic while sporty with cuts a little fuller and lengths a little longer, in fabrics that flatter the mature body. All pieces in the collections are interchangeable, easy-care, and travel-friendly.

GoldenWear will be presenting the 'Coronado' collection and will also unveil 'Panther River.' Their first collection, Coronado, exemplifies stylish golf clothing for women, combines traditional and elegance in a classic navy and white color scheme detailed with Swarovski buttons and rhinestone zippers. The stunning white ultrasuede jacket with a large off-set crystal zipper is perfect for chilly golf days and après golf activities. The newest collection, Panther River, is a walk on the wilder side, in abstract, colorful animal prints with re-imagined details.

Women have been praising GoldenWear for its fit and design, with comments like, “I finally found something that looks great and doesn't have to be taken to the tailor!” And, “I've not yet reached my 'golden' years, but GoldenWear fits a 'real' woman.”

The PGA Merchandise Show provides the opportunity for Darlene Harwick to showcase her collections to a large audience of golf apparel buyers, as well as media interested in her unique and targeted demographic within the golf apparel industry.

Darlene Harwick knows her market of golfers because she's one of them. She created GoldenWear to address the older women golfer who had been overlooked. Darlene's mantra: “Golf is more than a sport, it's a lifestyle. Enjoy! Look Golden on the Green.”

GoldenWear


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