Interviews
News Flash
The North Face: business expected to double in 5-years
16 Dec '10
4 min read
The North Face sponsors some of the most prestigious events and expeditions in the world, including:
• More than 20 Mt. Everest summits by The North Face athletes
• Alex Honnold's first free solo of Half Dome in 2008
• The North Face Masters of Snowboarding
• The North Face Endurance Challenge
• The first ski descent of all Seven Summits by Kit DesLauriers
• 50 marathons, in 50 days, in 50 states by Dean Karnazes
The North Face product strategy is athlete-tested and expedition-proven. We partner with the world's most innovative textile companies to develop proprietary and branded materials that deliver specific product solutions for specific consumer activities.
One current example of The North Face product innovation is the Kishtwar jacket, introduced this Fall, that incorporates an exclusive new fabric, Polartec Power Shield Pro, which delivers the best combination of weather protection and breathability ever offered in a single fabric. The North Face Kishtwar jacket was awarded "Gear of the Year" by Outside magazine.
To drive greater awareness of the brand's unique stories and products, investments in marketing increased 45% in 2010. This increase is delivering over 1.8 billion media impressions in the U.S. alone, and supporting continued development of the brand's digital strategy. A media and TV campaign to promote the brand's presence during the 2011 Winter X Games was launched in November, continuing through January.
"In 2010 VF's Outdoor & Action Sports Coalition will comprise more than 40% of VF's total revenues and we expect these will continue to be our fastest growing businesses over the coming years. The power and potential of The North Face brand will be a key driver of our growth," said Eric Wiseman, Chairman and Chief Executive Officer of VF Corporation. He continued, "The North Face is connecting with its customers in innovative ways and leveraging the full strength of the brand to inspire and enable the next generation of outdoor enthusiasts."
• More than 20 Mt. Everest summits by The North Face athletes
• Alex Honnold's first free solo of Half Dome in 2008
• The North Face Masters of Snowboarding
• The North Face Endurance Challenge
• The first ski descent of all Seven Summits by Kit DesLauriers
• 50 marathons, in 50 days, in 50 states by Dean Karnazes
The North Face product strategy is athlete-tested and expedition-proven. We partner with the world's most innovative textile companies to develop proprietary and branded materials that deliver specific product solutions for specific consumer activities.
One current example of The North Face product innovation is the Kishtwar jacket, introduced this Fall, that incorporates an exclusive new fabric, Polartec Power Shield Pro, which delivers the best combination of weather protection and breathability ever offered in a single fabric. The North Face Kishtwar jacket was awarded "Gear of the Year" by Outside magazine.
To drive greater awareness of the brand's unique stories and products, investments in marketing increased 45% in 2010. This increase is delivering over 1.8 billion media impressions in the U.S. alone, and supporting continued development of the brand's digital strategy. A media and TV campaign to promote the brand's presence during the 2011 Winter X Games was launched in November, continuing through January.
"In 2010 VF's Outdoor & Action Sports Coalition will comprise more than 40% of VF's total revenues and we expect these will continue to be our fastest growing businesses over the coming years. The power and potential of The North Face brand will be a key driver of our growth," said Eric Wiseman, Chairman and Chief Executive Officer of VF Corporation. He continued, "The North Face is connecting with its customers in innovative ways and leveraging the full strength of the brand to inspire and enable the next generation of outdoor enthusiasts."
VF Corporation
Popular News
Leave your Comments
Dr. Michael Duetsch & Man Woo Lee
UPM Biochemicals and Dongsung Chemical
Anita Dongre & Yash Dongre
House of Anita Dongre Limited
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
