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Hemptown & SVSV joinly to promote organic fabrics

Dec '05
World's largest hemp T-shirt apparel brand and seller Hemptown Clothing Inc announced it is supplying alternative textiles to Serum Versus Venom (SVSV) and Triple Five Soul for their newest fashion lines. The New York City and Los Angeles based brands will use Bamboo and Soy for their cutting-edge street inspired apparel.

Hemptown President Jason Finnis: "Partnership with SVSV will promote alternative organic fabrics to a mainstream fashion customer. David Gensler and his team have created amazing brands and this alternative fabric line will go a long way to promote organic textiles as a fashion item."

SVSV President David Gensler "Company is working with a true expert and innovator in sustainable fibers. Hemptown has helped us realize vision of incorporating highly lush and sustainable materials into latest collection. Company will continue to work closely with them to explore new cutting edge materials and techniques."

In addition to the company's expertise in Bamboo and Soy, Hemptown and the Canadian federal science organization NRC have jointly developed a patentable enzyme process to transform industrial hemp into a soft, white fibre.

The process and the end product, called CRAILAR is highly environmentally sensitive, grown organically without the use of pesticides, toxic fertilizers or the enormous fresh water irrigation required by cotton. Worldwide petroleum and cotton-based textiles make a huge environmental footprint in production and are not sustainable for our future.

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