Nielsen ties up with Profitero to aid CPG Brands

16 Apr '16
2 min read

Global performance management company Nielsen and Profitero (the e-commerce analytics company that monitors what shoppers see and buy online), announced a strategic alliance on Thursday to provide Profitero's Digital Shelf 360 suite to Consumer Packaged Goods companies.

Nielsen forged the alliance as it embarks on the path of Total Consumer measurement, and advances towards their much anticipated e-commerce measurement solution scheduled to be released later this year, they are committed to providing clients a view of their e-commerce channel today.

Profitero monitors the digital shelf and helps brands grow sales and increase or maintain market share. Expanding Nielsen's e-commerce measurement capabilities, this latest announcement marks the availability of Profitero's Digital Shelf 360 solutions for Nielsen clients. Together, Nielsen and Profitero allow Consumer Packaged Goods companies (which includes apparel) to correlate online performance with actual sales data, Nielsen said in a press release.

Nielsen has formed an alliance with Profitero due to its advanced technology, global coverage and multiple offerings in this space. Profitero's coverage spans over 300 million products on 4,000 websites in over 40 countries every day, delivering a holistic digital shelf solution that evaluates all e-commerce performance drivers including price, promotion, assortment, search position, product content, ratings and reviews to uncover and help clients capitalize on e-commerce opportunities.

"Nielsen is continuously investing and developing relationships to ensure clients have access to a robust set of measurement services to benchmark and identify growth opportunities within the ever expanding e-commerce environment," said Karen Fichuk, President, Lead Markets at Nielsen. "This alliance is our latest advancement in bringing the industry one step closer towards measuring the Total Consumer."

"Profitero's strategic alliance with Nielsen further reinforces our position as the leading provider of e-commerce analytics," said Vol Pigrukh, Profitero's CEO and co-founder. "Our digital shelf insights help CPG manufacturers increase e-Commerce sales and win market share. The powerful combination of Profitero and Nielsen will enable us to expand this approach to the total e-commerce market and deliver the most comprehensive solution to CPG brands, helping them to grow their business both online and across all channels." (SH)

Fibre2Fashion News Desk – India

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