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Nielsen unveils Friday morning data delivery
10
Jul '18
Nielsen unveils Friday morning data delivery
Marking a new standard for US retail measurement, Nielsen has unveiled Friday morning data delivery. Keeping in stride with the accelerated pace of today's business climate, Nielsen's Friday morning data delivery provides the earliest read into the retail and consumer goods marketplace, enabling companies to identify and move on market trends, sooner.

Nielsen's first-to-market launch will reduce wait time for weekly retail sales performance data, which industry wide, often carries through the weekend and into the early days of the following week. Nielsen's ability to deliver data on Friday morning grants retail and fast-moving consumer goods (FMCG) companies advanced access to weekly sales performance data reporting on volume, market share, distribution, price and promotion metrics across all Nielsen's Total US All Outlets Combined (xAOC) channels inclusive of grocery stores, drug stores, mass merchandisers, select dollar stores, select warehouse clubs and military commissaries (DeCA).

Access to this enhanced data delivery option will enable both retailers and manufacturers to end the week more informed so they can more effectively strategise for the week ahead and stay in front of competitors through quick, data-driven decisions. With this unprecedented launch, Nielsen clients will have the first read into the industry, strengthening their own position to compete in a competitive market.

"Nielsen is no stranger to being a driver of progress," said John Tavolieri, president of US FMCG and Retail and chief technology and operations officer at Nielsen. "We continue to break barriers and today, we transcend the vision of a product by delivering an in-market solution that is stimulating industry change through speed. For our clients, we saw the need to fuel faster decision making, and we are proud to be the first data provider within our industry to bring-to-market our Friday morning data delivery. Now more than ever, speed of data is imperative. Earlier data delivery leads to faster data-driven actions. For all companies navigating the current dynamic business environment, every day counts." (SV)

Fibre2Fashion News Desk – India


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