Nike, Inc., the world's leader in sports performance and innovation, has appointed Adam Sussman as the company's first chief digital officer, reporting to Trevor Edwards, president, Nike Brand.
In his new role, Sussman will lead the team responsible for the development of industry-leading digital products and services across Nike.com, Nike+ and brand digital platforms. Sussman's team will also drive Nike's consumer engagement, while accelerating the collective power of all of Nike's digital products and services for consumers, according to a press release.
Prior to joining Nike, Sussman held multiple positions in the interactive gaming and entertainment industries, including EA Mobile and Disney Interactive, where he gained deep expertise in general management, marketing, strategic planning and digital product commercialisation.
Edwards said, “Digital offers a fundamental transformation of our business, as we create an industry-leading digital ecosystem that flows through all that we do. This is the leadership to which Nike is accustomed. Adam's wealth of experience in digital, consumer technology and strategy leadership makes him the perfect person to tackle tomorrow's challenges today. Adam is just as passionate about solving a problem for one athlete as he is introducing that innovation to a global community.” (GK)
Fibre2fashion News Desk - India