Nike extends deal with America's NWSL
National Women's Soccer League
Nike, the world's leading soccer brand, and the US National Women's Soccer League (NWSL), the world's leading women's professional soccer league, have extended their partnership through the 2019 season, Nike said in a press release.
The deal solidifies Nike's role as the league's official uniform, apparel and equipment provider for all nine NWSL clubs, and any future teams. Additionally, Nike will continue to offer the NWSL the option to collaborate on innovation initiatives in soccer technology and design throughout the duration of the agreement, as well as providing a sport-science resource to each team in the league.
"We are extremely proud to continue our partnership with the NWSL,” said Andrea Perez, North America General Manager of Soccer for Nike. “This extension not only gives soccer fans more opportunities to see their favorite athletes in action, but it also reinforces Nike's overall leadership in women's soccer, helping to grow the women's game beyond where it stands today.”
Expanding its long-standing partnership with US Soccer and the US Women's National Team, Nike began its relationship with the NWSL in 2012, as one of the league's founding sponsors. Today, the NWSL is comprised of nine teams, featuring national team players from the US and around the world.
"Nike has been an outstanding partner and shares our long-term vision for progress, innovation and player development,” adds NWSL Commissioner Jeff Plush. “We have enjoyed a tremendous start to our journey together, and we continue to look for ways to elevate soccer in this country to new heights. This partnership is integral to that journey.”
Nike has sponsored the US women's nation team since 1995 and has supported some of the greatest female players in the world — past and present. The largest building at Nike's World Headquarters is even named after legendary player Mia Hamm. This year, the team has had unprecedented success, winning the world title in stunning fashion and elevating the game to new heights in the US.
“This partnership with the NWSL demonstrates Nike's commitment to the women's game," US Soccer President Sunil Gulati said. "As the league grows, Nike's continuing support will be instrumental in growing the women's game domestically and globally."
As the leading women's soccer league in the world, the NWSL features 57 players from 11 different countries, with 51 players making at least one appearance in the 2015 Women's World Cup in Canada. (SH)
Fibre2Fashion News Desk – India