Home / Knowledge / News / Apparel/Garments / Nike hottest apparel brand in The Lyst Index

Nike hottest apparel brand in The Lyst Index

01
Aug '20
Pic: Nike
Pic: Nike
Nike recently climbed two places to become the hottest brand in the world in The Lyst Index. It’s the first time since the index began that a luxury fashion brand has not taken the top spot. Nike was propelled by a 106 per cent increase in demand for loungewear and activewear, as consumers sought comfortable clothes for home, exercise and outdoor activities.

A series of powerful earned and owned brand moments boosted the brand throughout the quarter, Lyst said on its website. These include twisting of its famous slogan to ‘Don’t Do It’ to promote its anti-racism message.

The success of Nike in The Lyst Index also reflects the way coronavirus is resetting shopping patterns and habits, and accelerating the shift towards digital commerce, the company said.

Although the firm reported a revenue hit from shuttering bricks-and-mortar stores and shipping fewer products to wholesalers, its strong commitment to digital proves the tide is turning, the London-based fashion company observed.

Nike had previously announced it intended to reach 30 per cent digital sales by 2023, but having already reached that milestone this year, the firm has set a new target of 50 per cent digital sales in the near future.

Off-White remains high in second position, despite having slipped from the top spot after three successive quarters there, while Balmain re-enters The Lyst Index hottest brands ranking having risen six places.

Fibre2Fashion News Desk (DS)


Must ReadView All

Pic: Shutterstock

Textiles | On 11th Aug 2020

Indian govt abolishes cotton & jute advisory boards

Within days of scrapping the handloom, powerloom and handicraft...

Pic: cdrin / Shutterstock.com

Retail | On 11th Aug 2020

US retail imports in 2020 to be lowest in 4 years: NRF

Imports at major US retail container ports during 2020 are expected...

Pic: Shutterstock

Apparel/Garments | On 11th Aug 2020

Turkey's apparel exports decline 23.29% in H1 2020

Apparel exports from Turkey decreased by 23.29 per cent in the first...

Interviews View All

Top executives, Textile Industry

Top executives
Textile Industry

We will move away from mass production to production in micro-factories

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

Ian Burn,

Ian Burn

Camira's expertise goes from farm to fabric and everything in between. The ...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Fabio Grandis,

Fabio Grandis

Italian company Grandis SRL has been operating in the textile industry for ...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search