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Nike names Tom Peddie as vice president of North America
08 Oct '16
1 min read
Sports goods and sportswear retailer Nike has named Tom Peddie as the new vice president of North America with immediate effect. Peddie succeeds Joaquin Hidalgo, who has served in this role since July 2013. Peddie has been working with Nike since 26 years and has held senior management roles across Nike, including VP North America Sales and VP Global Sales.
He was previously vice president of emerging markets and joined the North America team earlier this year as vice president of Integrated Marketplace, where he has led Nike's holistic integrated market strategy in North America.
“Tome has proven time and again, his ability to lead teams toward continued and profitable long-term growth and we look forward to his leadership in this important geography,” Elliott Hill, president of geographies and sales, Nike brand said. (AR)
He was previously vice president of emerging markets and joined the North America team earlier this year as vice president of Integrated Marketplace, where he has led Nike's holistic integrated market strategy in North America.
“Tome has proven time and again, his ability to lead teams toward continued and profitable long-term growth and we look forward to his leadership in this important geography,” Elliott Hill, president of geographies and sales, Nike brand said. (AR)
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