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Nov & Dec 2016 US retail sales to be slowest since 2006
20 Sep '16
1 min read
A new research report from market intelligence company Mintel informs that US retail sales in the holiday season of November and December 2016 are forecast to rise by just 1.3 per cent over 2015 to total $692 billion, the slowest growth rate since 2006. Much of the increase in sales this holiday season will be fueled by online and non store shopping.
The marginal increase in sales is driven, in part, by consumer concerns surrounding the 2016 US presidential election and global economic concerns, driving the Mintel research report to remain optimistic, but conservative.
74 per cent of shoppers plan to shop online this year as against 69 per cent in 2015, with Millennials driving online sales with 88 per cent planning to do half of their shopping online and 37 per cent looking to buy all their holiday gifts online. (AR)
The marginal increase in sales is driven, in part, by consumer concerns surrounding the 2016 US presidential election and global economic concerns, driving the Mintel research report to remain optimistic, but conservative.
74 per cent of shoppers plan to shop online this year as against 69 per cent in 2015, with Millennials driving online sales with 88 per cent planning to do half of their shopping online and 37 per cent looking to buy all their holiday gifts online. (AR)
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