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Old Navy brings online plus size collection to 75 stores

28
Aug '18
Courtesy: Old Navy
Courtesy: Old Navy
Old Navy has announced that it will bring its online Plus collection into 75 stores, offering a physical touchpoint for customers to experience the specialty line, as part of its inclusive ‘Size Yes’ campaign. Old Navy creates apparel for all body types and currently offers one of the broadest size ranges with over 200 sizes across divisions.

The brand recently launched the ‘Size Yes’ campaign to celebrate its inclusive size proposition and desire for everyone to participate in fashion, with styles made for them in the sizes they need.

“Here at Old Navy, we believe in the democracy of style. Fashion is personal, and your clothing should make you feel confident,” said Sonia Syngal, Old Navy president & CEO. “That’s why we launched size ‘Yes’ this year — because everyone deserves great style in their size whenever, wherever, however they want it.”

Old Navy’s women’s line is offered in 74 different sizes and 8 different lengths, spanning sizes 0-30, XS-XXL, 1x-4x in regular, petite, tall, short and long. In addition to the women’s specialty lines of plus and petite, the brand also offers men’s big and tall; boys husky and slim; and girls plus and slim.

For over 14 years, the retailer has designed a specialty Plus collection, which is a unique line made to flatter curves and ensure ease of movement through design and fabric innovation. The dedicated specialty Plus design team uses curve-proud fit models and considers unique proportions to deliver on ideal comfort, hold and fit, said the company in a press release.

The collection integrates curve-flattering elements and specialised fabric innovations including wider straps, adjusted necklines and longer hems for extra coverage; body-boosting tailoring and defined waistlines; curve-loving stretch fabrics; booty-enhancing pockets; shape-contouring waistbands; made-to-measure proportions for the perfect fit; and leg-lengthening seams.

The dedicated Plus shop will live on the women’s floor and will have Plus-specific mannequins, marketing photography and signage. (KD)

Fibre2Fashion News Desk – India


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