Home / Knowledge / News / Apparel/Garments / Online apparel shoppers spend more on mobile: Report
Online apparel shoppers spend more on mobile: Report
09
May '17
Online apparel shoppers tend to spend more on mobile ($33.91) on an average, as compared to what they spend on desktop ($30.08), according to a recent report. The growth of omnichannel shopping — especially by millennials and Gen X — is just one of the many signs that consumer behaviour regarding clothing e-commerce has radically evolved.

Real-world shopping is as important as digital and 67 per cent of Generation Z prefers to purchase in-store, says Criteo's latest apparel trend report, which fuses internal behavioural data with market research from external sources like Marketwatch, IBM, and the National Retail Federation. The report reveals that it is a very exciting and innovative moment for retailers.

About 69 per cent of US Click and Collect shoppers — who comprised a third of all US online shoppers in 2015 — made impulse purchases while picking up merchandise in store, and more and more retailers are opting for showrooming and click-and-ship as a way to better manage inventory, cut back on employee shrinkage and increase customer loyalty.

A 2016 analysis of 180 campaigns within the Criteo retail network showed that exposure to paid search resulted in a 48 per cent average increase in share of category consideration and a 43 per cent average increase in share of category sales. But within the apparel and accessories category alone, those average boosts were even higher, at 51 per cent and 47 per cent, respectively.

The apparel industry also implemented certain work-around strategies to address some of its biggest e-commerce challenges. Online retailers can offer extra detailed, 360° views of clothing, explore software solutions like ReadyReturns that automate and simplify retailers' return process, and offer complimentary return shipping to appeal to the 68 per cent of online shoppers that want the option, to reduce still-high rates of returns (around 28 per cent).

Brands can now initially produce more limited quantities, then act on available sales information, managing volumes to avoid too many products ending up on the sales rack, to counter growing expectations of deep discounts. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Fashion | On 2nd Dec 2020

Fashion industry suffering worst year on record: report

Global fashion sales and economic profit—a measure of value where...

Pic: Global Fashion Agenda

Apparel/Garments | On 2nd Dec 2020

GFA launches Circular Fashion Partnership in Bangladesh

Denmark-based sustainability forum Global Fashion Agenda (GFA)...

Pic: Shutterstock

Textiles | On 2nd Dec 2020

Pakistan's textile & apparel exports up 3.78% in July-Oct

The value of textile and garment exports from Pakistan rose by 3.78...

Interviews View All

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Textile Industry, Head honchos

Textile Industry
Head honchos

Virtual reality would be the new normal

Top executives, Association

Top executives
Association

'Support and Outreach' huge relief for MSMEs

Sandra Sequeira,

Sandra Sequeira

The JD Institute of Fashion Technology is the educational division of JD...

Tolga Ozkurt,

Tolga Ozkurt

Çalik Denim is among the world's top 10 premium denim manufacturers...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search