Home / Knowledge / News / Apparel/Garments / Online apparel shoppers spend more on mobile: Report
Online apparel shoppers spend more on mobile: Report
09
May '17
Online apparel shoppers tend to spend more on mobile ($33.91) on an average, as compared to what they spend on desktop ($30.08), according to a recent report. The growth of omnichannel shopping — especially by millennials and Gen X — is just one of the many signs that consumer behaviour regarding clothing e-commerce has radically evolved.

Real-world shopping is as important as digital and 67 per cent of Generation Z prefers to purchase in-store, says Criteo's latest apparel trend report, which fuses internal behavioural data with market research from external sources like Marketwatch, IBM, and the National Retail Federation. The report reveals that it is a very exciting and innovative moment for retailers.

About 69 per cent of US Click and Collect shoppers — who comprised a third of all US online shoppers in 2015 — made impulse purchases while picking up merchandise in store, and more and more retailers are opting for showrooming and click-and-ship as a way to better manage inventory, cut back on employee shrinkage and increase customer loyalty.

A 2016 analysis of 180 campaigns within the Criteo retail network showed that exposure to paid search resulted in a 48 per cent average increase in share of category consideration and a 43 per cent average increase in share of category sales. But within the apparel and accessories category alone, those average boosts were even higher, at 51 per cent and 47 per cent, respectively.

The apparel industry also implemented certain work-around strategies to address some of its biggest e-commerce challenges. Online retailers can offer extra detailed, 360° views of clothing, explore software solutions like ReadyReturns that automate and simplify retailers' return process, and offer complimentary return shipping to appeal to the 68 per cent of online shoppers that want the option, to reduce still-high rates of returns (around 28 per cent).

Brands can now initially produce more limited quantities, then act on available sales information, managing volumes to avoid too many products ending up on the sales rack, to counter growing expectations of deep discounts. (KD)

Fibre2Fashion News Desk – India


Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Customised t-shirts is not a fad

Rahul Bhadani, Looksgud

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Textile industry, Head honchos

Textile industry
Head honchos

South India has a very strong manufacturing base

Alphonse Reddy,

Alphonse Reddy

Bangalore-based Sunday designs and makes mattresses and accessories that...

Lukas Hartmann,

Lukas Hartmann

Intex Consulting GmbH is a completely integrated enterprise resource...

Pietro Turrin,

Pietro Turrin

Industrie Tessili Bresciane (ITB) has served numerous industries and...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On

Follow Fibre2Fashion On


Advanced Search