Online discounts affecting Indian apparel retail scene

04 May '17

1 min read

Huge discounts offered by online platforms is a major challenge that Indian apparel retailers and manufacturers encounter today, according to Manjula Gandhi, Chief Product Officer (CPO), Numero Uno Clothing Ltd. With apparel retailers and brands offering price cuts online, Indian consumers are addicted to discounts, she believes.

"Apparel retailers have a huge investment in the store and they cannot offer such big discounts as online outlets do. It is definitely hurting them a lot," said Gandhi in an interview with Fibre2Fashion.

The growing working class in India enjoys the comforts of shopping without having to visit the store. Besides that, Indian consumers prefer to buy the same product online, even if available at a meager discount of 10 per cent, than in-store, she reasons. "For in-store retailers in India who pay high rents and need to maintain good margins, it is not possible to provide discounts," she added.(HO)

Click here to read the complete interview.

Fibre2Fashion News Desk – India

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