Home / Knowledge / News / Apparel/Garments / Online shopping festivals beneficial for retailers: Report

Online shopping festivals beneficial for retailers: Report

Aug '18
Courtesy: Fung global retail
Courtesy: Fung global retail
Internet giants Amazon, Alibaba and JD.com are reaping the rewards of, and facing the challenges created by, the success of their respective online shopping festivals Prime Day, Singles’ Day and 618, as per a recent report. They also impact the participating brands and third-party retailers, due to the traffic generated by consumers hunting for bargains.

The online shopping festivals represent a huge opportunity both for participating brands and retailers, as well as for competing retailers, says a report by Coresight Research, formerly Fung Global Retail & Technology.

The report adds that for participating brands and retailers, setting up a partnership with the event organiser—whether it be Amazon, Alibaba or JD.com—in preparation for the shopping festival is crucial to maximise visibility and conversion. Retailers also need to be ready to accommodate the extra traffic generated during the shopping festival by investing in their IT and logistics infrastructure.

“During the Big Three’s online shopping festivals, consumers are encouraged to browse online for deals, compare prices and look for product information on search engines. This increased level of consumer activity generates online traffic that brands and retailers can use to their advantage. Of course, those retailers and brands that jump on the shopping festival bandwagon through direct participation increase the likelihood of falling within consumers’ shopping radar,” notes the report.

Retailers that do not participate directly in the shopping festivals, but run concurrent promotions, also see these events as a huge opportunity, as per the Coresight Research report. (KD)

Fibre2Fashion News Desk – India

Must ReadView All

New EU rules for a fairer online economy apply from Jul 12

E-commerce | On 11th Jul 2020

New EU rules for a fairer online economy apply from Jul 12

The European Commission recently published a set of resources to help ...

Pic: Inditex

Retail | On 11th Jul 2020

Inditex to invest €2.7 billion for 2020-2022 plan

Inditex, a Spanish fashion retailer, has announced that to accelerate ...

Pic: Shutterstock

E-commerce | On 11th Jul 2020

ING Bank launches fashion marketplace in Romania

ING Bank, the fourth-largest bank by assets in Romania, launched its...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Technical textiles industry moving back to Europe

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Emanuel Fertuzinhos,

Emanuel Fertuzinhos

Founded in 1981, Lisama, a Portuguese company, is a pioneer in the textile ...

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search