The brand will be selling men's undershirts and boxer briefs, which are the first of its kind to be Fair Trade Certified, along with apparel for women and children in Target stores online and in-store.
Pact Organic's undershirts and underwear are made from cotton sourced from Chetna Organic, a cooperative of 15,000 organic cotton farmers in India who practice non-GMO organic agriculture.
“Pact Organic's mission is to change the apparel industry for good by upholding the high environmental and social standards of Fair Trade USA and the Global Organic Textile Standard (GOTS). Our launch in Target as its first Fair Trade Certified apparel brand represents the growing voice of the conscious consumer and the success of a larger movement transforming the way apparel is made," said Brendan Synnott, CEO, Pact Organic.
“By offering premium basics made with Fair Trade Certified cotton, Pact Organic is proving that quality, business and ethics go hand in hand,” said Maya Spaull, director of innovation, Fair Trade USA.
Founded in 2009, Pact Organic makes super soft organic cotton basics. Pact Organic's vision is to transform the apparel industry for good by connecting buyers to makers with a traceable supply chain that empowers its people. (HO)
Fibre2Fashion News Desk – India