Home / Knowledge / News / Apparel/Garments / Pakistan's Daraz appoints former Lazada VP as MD
Pakistan's Daraz appoints former Lazada VP as MD
Mar '17
 Zain Suharwardy; Courtesy: Daraz
Zain Suharwardy; Courtesy: Daraz
Daraz, the pioneer of e-commerce in Pakistan, has appointed Zain Suharwardy as the managing director. Suharwardy joins Daraz from Lazada, where he served as vice president. Suharwardy, a startup maverick, media personality and all around multi-hyphenate, will bring on board his experience in building e-commerce ventures from the ground up.
In his role, Suharwardy is keen to bring his signature managerial oversight and intuition that he has gained from the years of experience at Lazada, the biggest South East Asian e-commerce companies to Daraz. "It is an exciting time to be at Daraz and I look forward to steering the company toward new growth opportunities, capitalizing on my experience in the ecommerce industry. I strongly feel the next success story in ecommerce will be from Pakistan. When you have 200 million people, which include the brightest minds, to serve you can't go wrong, but to win you need to be efficient, fast, structured and above all Customer centric, and that is what I, along with the team, will be hoping to achieve, " said Suharwardy. 
His vast regional expertise in South East Asia has taken him from growing companies like Lazada Malaysia (part of Alibaba Group) and 11 Street to networking with a cluster of sea countries like Singapore, Thailand, Indonesia, Philippines and Vietnam while being involved in the growth of Rocket Internet venture Zalora in Malaysia. 
Suharwardy is an excellent millennial networker, who would not let borders or barriers of brick and mortar restrict his entrepreneurial vision. It is this vision that led Lazada experience exponential growth under his stewardship and ultimately leading to the company's acquisition by Alibaba. Lazada is the largest online shopping mall of Southeast Asia and is also part of the world's largest ecommerce company, Alibaba Group. 
Similarly, Suharwardy's dynamic career has led him from the boardroom to the studio; having headed the business news operations of a commerce-centered channel, all the while accumulating and updating in-depth knowledge of best practices and business solutions.(PA) 

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Fashion | On 4th Dec 2020

Textile waste can be next fashion raw material: GlobalData

The pandemic has raised the demand for more responsible products and...

Pic: Frankfurt Fashion Week

Press Release | On 4th Dec 2020

Frankfurt Fashion Week positioned with sustainable agenda

The organisers of Frankfurt Fashion Week have announced that they are ...

Pic: Shutterstock

Apparel/Garments | On 4th Dec 2020

Guess reports Q3 FY21 revenue of $569 mn

Guess, a US-based designer and marketer of lifestyle collection of...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

African fashion has a strong identity

Textile Industry, Head honchos

Textile Industry
Head honchos

There's lot more potential in women than what we are witnessing today

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

Ritu Ajbani & Neha Agarwal,

Ritu Ajbani & Neha Agarwal

Petit Royal, co-founded by entrepreneurs <b>Ritu Ajbani and Neha...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Marcel Alberts, Eurofibers

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search