Pakistan : Pakistan's Daraz appoints former Lazada VP as MD

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Pakistan's Daraz appoints former Lazada VP as MD

04
Mar '17

Zain Suharwardy; Courtesy: Daraz

Daraz, the pioneer of e-commerce in Pakistan, has appointed Zain Suharwardy as the managing director. Suharwardy joins Daraz from Lazada, where he served as vice president. Suharwardy, a startup maverick, media personality and all around multi-hyphenate, will bring on board his experience in building e-commerce ventures from the ground up.

In his role, Suharwardy is keen to bring his signature managerial oversight and intuition that he has gained from the years of experience at Lazada, the biggest South East Asian e-commerce companies to Daraz. "It is an exciting time to be at Daraz and I look forward to steering the company toward new growth opportunities, capitalizing on my experience in the ecommerce industry. I strongly feel the next success story in ecommerce will be from Pakistan. When you have 200 million people, which include the brightest minds, to serve you can't go wrong, but to win you need to be efficient, fast, structured and above all Customer centric, and that is what I, along with the team, will be hoping to achieve, " said Suharwardy.

His vast regional expertise in South East Asia has taken him from growing companies like Lazada Malaysia (part of Alibaba Group) and 11 Street to networking with a cluster of sea countries like Singapore, Thailand, Indonesia, Philippines and Vietnam while being involved in the growth of Rocket Internet venture Zalora in Malaysia.

Suharwardy is an excellent millennial networker, who would not let borders or barriers of brick and mortar restrict his entrepreneurial vision. It is this vision that led Lazada experience exponential growth under his stewardship and ultimately leading to the company's acquisition by Alibaba. Lazada is the largest online shopping mall of Southeast Asia and is also part of the world's largest ecommerce company, Alibaba Group.

Similarly, Suharwardy's dynamic career has led him from the boardroom to the studio; having headed the business news operations of a commerce-centered channel, all the while accumulating and updating in-depth knowledge of best practices and business solutions.(PA)

Fibre2Fashion News Desk – India

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