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Parents most demanding about product safety: Oeko-Tex

Sep '18
Courtesy: Oeko-Tex
Courtesy: Oeko-Tex
Parents represent the most demanding consumer segment of all with regard to product safety and responsible production of textiles, according to an Oeko-Tex consumer study which also shows what consumers think about textile sustainability and how certifications and labels can help them make informed buying decisions with a clear conscience.

The findings of the international study “The Key To Confidence” will be presented on September 21, 2018 at the leading international trade fair Kind + Jugend in Cologne to be held during September 20 to 23, 2018.

Oeko-Tex will show how transparency, product stewardship and trust go hand-in-hand when parents shop for textiles. At the exhibition, experts from several Oeko-Tex institutes will be available to explain how the Oeko-Tex system can support brands, manufacturers and retailers as they implement product responsibility strategies and build more sustainable supply chains.

More and more, brands are helping their customers choose sustainable textiles that are safe in terms of human ecology in an easier and more well-informed way. The fashion company C&A, for example, relies on Oeko-Tex certifications to reassure consumers who want to make more sustainable purchasing decisions. Especially with the baby and children's collections, it is important for C&A that many of their clothing items are certified according to Standard 100 by Oeko-Tex.

Clothing and textile products that are harmless to health and manufactured in an environmentally friendly and socially acceptable manner are much more in demand. Of course, most parents still like to dress their children in trendy clothes. Independent product labels such as the Standard 100 by Oeko-Tex or Made In Green by Oeko-Tex make the buying decision much easier and prove that children’s clothing can be fashionable, child-friendly and sustainable. (SV)

Fibre2Fashion News Desk – India

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