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Parfait to source 30% materials from India

15
Feb '19
Courtesy: Parfait
Courtesy: Parfait
The global size-inclusive lingerie brand Parfait is entering India through 100 per cent FDI. Following the government norms, the brand will source 30 per cent from India but the style, sample, structure, technique and design will come from the United States. The 30 per cent sourcing from India will have fabric basis the weather in India.

Entering India in association with India Intimate Fashion Week, Parfait has plans to manufacture bottom wear/panties in India. In addition, Parfait India will be partnering with major Indian retailers and aggressively focuses on Shop in Shop. They will also explore the possibility of opening Parfait store in major cities in the near future along with partnerships with leading e-commerce platforms and company website.

Parfait sell products across the world through a channel of distributors and retailers, currently serve women across 20+ countries through 700 stores and online stores worldwide including US, Canada, Australia, New Zealand, UK, Ireland, France, Spain, Poland, Greece, Czech Republic, Germany, Turkey, Russia, South Africa, Portugal, Latvia, Ukraine, Belarus, Malta, Gozo, Finland, Sweden, Belgium, Austria, Switzerland, Slovakia, Eire, and the Middle East and now India. The business is mostly driven through B2B channel globally.   They are now entering in B2C for the first time with our launch in India.

"There is extreme ignorance that prevails among women when it comes to buying lingerie. Most women don’t know their correct sizes and usually buy that is uncomfortable and unappealing. Hence Brand’s foremost aim will be to educate the consumers about the right fit of the bras.  Such as full-busted and plus size bras that help them find the right size of bras. To overcome this challenge, we will invest heavily to train employees. We believe that a woman will be more confident, comfortable and healthy when she wears the right size of bra. We will focus on giving arduous training to our employees to ensure our customers have a seamless experience," Parfait said in a press release.

Parfait sell products across the world through a channel of distributors and retailers, currently serve women across 20+ countries through 700 stores and online stores worldwide including USA, Canada, Australia, New Zealand, UK, Ireland, France, Spain, Poland, Greece, Czech Republic, Germany, Turkey, Russia, South Africa, Portugal, Latvia, Ukraine, Belarus, Malta, Gozo, Finland, Sweden, Belgium, Austria, Switzerland, Slovakia, Eire, and the Middle East and now India. The business is mostly driven through B2B channel globally. They are now entering in B2C for the first time with our launch in India. (RR)

Fibre2Fashion News Desk – India


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