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Pashion Footwear launches shoes with convertible heels
01 Jul '19
3 min read
Pic: PR Newswire
Pashion Footwear has launched new footwear for women which converts from a high heel to flat in seconds and also provides maximum comfort. The footwear uses the patent pending Pashion Stelo, a removable heel. The technology enables shoes to convert from heels to flats with a simple twist of the wrist. The groundbreaking mechanism is the first of its kind.
The footwear has been invented and developed by 23-year-old entrepreneur Haley Pavone. Pashion Footwear uses a patent-pending technology that enables its shoes to convert from heels to flats with a simple twist of the wrist. All Pashion Footwear shoes come with a full “Convertible Tech package,” including the removable Pashion Stelo arch support, rubber heel caps and a drawstring bag to stow parts when not in use.
Pashion Footwear has launched two introductory shoes and will release a variety of styles, colours and heel types in the coming months. Both designs are currently available in coal black patent leather in sizes 6 through 11 with a four-inch heel kit. "The Pashionista" features a classic silhouette updated for the modern woman. Soft patent leather complements a simple and chic design with an adjustable ankle strap and gold buckle. The “Girl Boss” shoe is a twist on the pump heel, featuring a closed-toed upper made with soft patent leather and accented with a delicate gold clasp.
"Pashion Footwear was developed by women, for women," said Pavone. "Our company's name was born from our mission to bring practical fashion to ladies of all ages and backgrounds. These days, women do it all – and so should their shoes."
Pavone launched the company while she was a student at Cal Poly, San Luis Obispo when she was impaled through the foot by a friend's heel after removing her own shoes due to pain. She made it her mission to create a comfortable heel that can transition with a woman throughout her day – from the boardroom to the ballpark. Over the next two years, Pavone raised $1.7 million from investors, created 10 prototypes, obtained patent-pending status in 30 countries.
Under Pavone's guidance, Pashion's prototypes were developed by an expert team which included members from some of the biggest brands in footwear. To transform a heel to a flat, wearers turn the heel to detach it from the shoe with ease, then click on a flat heel cap. Reattaching the heel is as simple as locking it in place and turning the heel back to its original placement.
Inserting the Stelo provides the support, rigidity and stability of a high heel shoe, while removing it allows the shoe to flatten into a flexible flat. When not in use, the Stelo is approximately the size of a pair of sunglasses and can be easily stored in a purse. The specialised shoes were engineered for comfort and designed with foot health in mind. Pashions allow women to move comfortably while maintaining proper arch support throughout the day. (SV)
The footwear has been invented and developed by 23-year-old entrepreneur Haley Pavone. Pashion Footwear uses a patent-pending technology that enables its shoes to convert from heels to flats with a simple twist of the wrist. All Pashion Footwear shoes come with a full “Convertible Tech package,” including the removable Pashion Stelo arch support, rubber heel caps and a drawstring bag to stow parts when not in use.
Pashion Footwear has launched two introductory shoes and will release a variety of styles, colours and heel types in the coming months. Both designs are currently available in coal black patent leather in sizes 6 through 11 with a four-inch heel kit. "The Pashionista" features a classic silhouette updated for the modern woman. Soft patent leather complements a simple and chic design with an adjustable ankle strap and gold buckle. The “Girl Boss” shoe is a twist on the pump heel, featuring a closed-toed upper made with soft patent leather and accented with a delicate gold clasp.
"Pashion Footwear was developed by women, for women," said Pavone. "Our company's name was born from our mission to bring practical fashion to ladies of all ages and backgrounds. These days, women do it all – and so should their shoes."
Pavone launched the company while she was a student at Cal Poly, San Luis Obispo when she was impaled through the foot by a friend's heel after removing her own shoes due to pain. She made it her mission to create a comfortable heel that can transition with a woman throughout her day – from the boardroom to the ballpark. Over the next two years, Pavone raised $1.7 million from investors, created 10 prototypes, obtained patent-pending status in 30 countries.
Under Pavone's guidance, Pashion's prototypes were developed by an expert team which included members from some of the biggest brands in footwear. To transform a heel to a flat, wearers turn the heel to detach it from the shoe with ease, then click on a flat heel cap. Reattaching the heel is as simple as locking it in place and turning the heel back to its original placement.
Inserting the Stelo provides the support, rigidity and stability of a high heel shoe, while removing it allows the shoe to flatten into a flexible flat. When not in use, the Stelo is approximately the size of a pair of sunglasses and can be easily stored in a purse. The specialised shoes were engineered for comfort and designed with foot health in mind. Pashions allow women to move comfortably while maintaining proper arch support throughout the day. (SV)
Fibre2Fashion News Desk – India
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