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Patagonia's swim, surf clothing gets fair trade label
Apr '17
Patagonia has got its full line of board shorts and bikinis Fair Trade certified. Fair Trade is a non-profit organisation which offers benefits to workers. The move is part of Patagonia's broader drive to support workers, elevate communities and do work in an equitable way. Fair Trade Certified factories observe strict environmental norms.
For every product made at a Fair Trade Certified factory, Patagonia pays a premium that workers can use to elevate their living standards. The money goes directly to the people whose hands brought that specific product to life. Premiums from Patagonia purchases have been used to fund child-care programmes and vouchers for medicine and household goods.
In addition to the benefits paid directly to workers, Fair Trade Certified factories are required to adhere to Fair Trade USA's strict standards for safe working conditions and environmental responsibility.
"For a long time now, there's been too little transparency in the garment industry. When we buy clothing, we're often oblivious to the reality of how it was made - not to mention the true human and ecological costs of the manufacturing process," said Dave Rastovich, global surf activist at Patagonia. 
"The factories we rely on aren't just full of machines; they're also full of people with families, histories and futures that have been overlooked by the industry for far too long. Fair Trade extends a sense of value, acknowledgment and respect to members of the human family who are often pushed to the margins," Rastovich said.
Patagonia's swim and surf collection products are field tested by some of the best surfers in the world and incorporate recycled nylon or recycled polyester fabrics, the company said. The women's swimsuits and bikinis are printed using a laser process that minimises fabric scraps and waste. (SV)

Fibre2Fashion News Desk – India

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