Home / Knowledge / News / Apparel/Garments / Patagonia Worn Wear College tour promotes sustainability
Patagonia Worn Wear College tour promotes sustainability
06
Mar '17
Courtesy: UMASS
Courtesy: UMASS
Patagonia's Worn Wear College tour has been promoting sustainability in universities to educate students about the growing number of sustainability initiatives taking place on college campuses. Patagonia is hitting the road with the Post-Landfill Action Network, a student-led zero-waste movement, as they visit sustainable universities around the country.

The tour will make a stop at the University of Massachusetts Amherst on March 8. Patagonia's Worn Wear programme was created in 2013 to encourage consumers to repair, reuse, and recycle used clothing. The sustainable tour by the clothing and outwear company includes a visit from a Patagonia garment repair truck, activities from sustainable on-campus organisations, and a talk about environmental activism.

Patagonia's focus on zero-waste aligns closely with UMass Amherst's role as a sustainability leader. The Worn Wear College tour kicks off at UMass on March 7 with a screening of the documentary 'The True Cost'. The film offers a view into the world of fast fashion and the human and environmental implications that arise from it.

On March 8, the Patagonia Worn Wear Truck will be stationed outside the Student Union repairing rips, tears, broken zippers and more on used clothing of any brand. The Worn Wear team, which can fix about 40 garments per day on a first-come, first-served basis, will also be teaching visitors how to fix clothing by themselves. One garment repair is allotted per guest.

Rick Ridgeway, Patagonia vice president of public engagement will also give a talk on 'What to Do, How to Live: Personal Activism for a Threatened Planet'. The talk will focus on how to move forward in a world facing environmental crises and the personal activism needed to help combat them. "The time is ripe for change as the environmental crisis depends and students are graduating with more debt than previous generations – resulting in adaptations that are based less on ownership of new stuff and increasingly on borrowing, sharing, leasing and buying used. It comes down to evolving towards a more responsible, circular model of business and living – which is what Worn Wear is here to celebrate and encourage," Ridgeway said in a press release. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: University of York

Textiles | On 30th Nov 2020

UK scientists working to reduce textile industry waste

Scientists at the University of York and the Royal College of Art are ...

Pic: Material Exchange

Textiles | On 30th Nov 2020

Material Exchange raises €5 million for sustainability

Material Exchange has announced the closing of a €5 million funding...

Pic: Shutterstock

Apparel/Garments | On 30th Nov 2020

Gap reports sales of $3.99 bn in Q3 FY20

Gap Inc, a US-based specialty apparel company, has reported its...

Interviews View All

Subhashini Srinivasan, The S Studio

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Textile Industry, Head honchos

Textile Industry
Head honchos

We are staring at livelihood crisis for weavers

Manfred Mentges, Sedo Treepoint GmbH

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Neeraj Sharma,

Neeraj Sharma

Headquartered in Surat, Gujarat, Orange O supplies digital textile...

N Nithyanandan,

N Nithyanandan

Incorporated in 1999, Purani Textiless Private Limited is one of the...

Marcus Hardelauf,

Marcus Hardelauf

Germany-based Textechno is one of the leading manufacturers of testing...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

<span style="font-size: 12px;">Designer Suman Nathwani talks about her...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search