The tour will make a stop at the University of Massachusetts Amherst on March 8. Patagonia's Worn Wear programme was created in 2013 to encourage consumers to repair, reuse, and recycle used clothing. The sustainable tour by the clothing and outwear company includes a visit from a Patagonia garment repair truck, activities from sustainable on-campus organisations, and a talk about environmental activism.
Patagonia's focus on zero-waste aligns closely with UMass Amherst's role as a sustainability leader. The Worn Wear College tour kicks off at UMass on March 7 with a screening of the documentary 'The True Cost'. The film offers a view into the world of fast fashion and the human and environmental implications that arise from it.
On March 8, the Patagonia Worn Wear Truck will be stationed outside the Student Union repairing rips, tears, broken zippers and more on used clothing of any brand. The Worn Wear team, which can fix about 40 garments per day on a first-come, first-served basis, will also be teaching visitors how to fix clothing by themselves. One garment repair is allotted per guest.
Rick Ridgeway, Patagonia vice president of public engagement will also give a talk on 'What to Do, How to Live: Personal Activism for a Threatened Planet'. The talk will focus on how to move forward in a world facing environmental crises and the personal activism needed to help combat them. "The time is ripe for change as the environmental crisis depends and students are graduating with more debt than previous generations – resulting in adaptations that are based less on ownership of new stuff and increasingly on borrowing, sharing, leasing and buying used. It comes down to evolving towards a more responsible, circular model of business and living – which is what Worn Wear is here to celebrate and encourage," Ridgeway said in a press release. (RR)
Fibre2Fashion News Desk – India
Textiles | On 26th Jan 2021
Despite the COVID-19 pandemic and global economic slowdown, textile...
Israel and Vietnam recently initiated negotiations over a labour...
Fashion | On 25th Jan 2021
Boohoo has reportedly purchased Debenhams brand and website for £55...
Rajiv Sirohi Shara
‘Portugal is taking away a major share of the mill made sector.’
Top executives Textile industry
Defining MSMEs on the basis of turnover makes it simpler to do business
Jim Desai Blaiva Fabricaa
Fashion industry likely to remain labour-intensive in coming years
Matthias Eilert
Germany-based Forbo Movement Systems division is a global leader in...
Martina Giorgetti
Italy-based Cibitex is a manufacturer of textile finishing machinery,...
Rajat Jaipuria
Activewear brand Soul Space promotes organic cotton farming and...
Ashok Desai Bombay Textile Research Association
Bombay Textile Research Association (BTRA) is a leading name in textile...
Kazuaki Yazawa Purdue University
Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...
Suresh Patel Non Woven Federation of India
The Non Woven Federation of India (NWFI), representing the regional...
Prathyusha Garimella Prathyusha Garimella
Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...
Igor Chapurin Chapurin
"Now we can see the Russian trend in international fashion. And Russian...
Bani Batra
Bani Batra’s couture wedding collection is inspired by traditional Indian...
Press Release
Letter to Editor
RSS Feed
Search Companies
editorial@fibre2fashion.com
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.