In his new position, Mehta will play a pivotal role in expanding the current product portfolio, as well as planning and developing new product ranges for the Indian market in line with the Pepe Jeans international product line.
Prior to his appointment at Pepe Jeans, Mehta was the creative head at ITC Ltd (LRBD) and was responsible for creating seasonal lines at both Wills Lifestyle and John Players. He started his career with Madura Garments Pvt Ltd (Aditya Birla Group) where he worked for 7 years and went on to become the creative director at Allen Solly. In 2005, he joined the Benetton Group as product head and went on to become the product director where he strategically managed all product categories and was responsible for creating growth strategy across all categories (menswear, womenswear and kids). During his stint at Colour Plus India (Raymond Apparel Ltd) Mehta was appointed director of design and merchandising and played a larger role in product development.
Mehta was one of the founding members at Zovi.com, wherein he was instrumental in setting up the business division for the portal as well as overlooked all aspects of product design, sourcing and production.
He holds a post graduate diploma in Knitwear Design & Technology from the National institute of Fashion Technology (NIFT).
With rich industry experience, and involvement in all stages of product cycle and function, his appointment is expected to bring new perspective and ensure a seamless flow when marrying the international designs to the Indian product range. (KD)
Fibre2Fashion News Desk – India
We are ready to adopt or follow every opportunity
Athleisure is the current buzzword in fashion
Angelina Francesca Cheang
'Consumers in the age-group 21 to 38 are driving the activewear trend'
Bierrebi designs and manufactures automatic machines that cut fabric into...
J Korin started as a partnership firm with four powerlooms in the textiles ...
No Nasties was the first fashion brand in India to make 100 per cent...
It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...
Directa Plus SpA
Established in 2005, Direct Plus SpA, is one of the largest producers and...
City University of Hong Kong
<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...
Label Ritu Kumar
‘Classics will return’ "There are a lot of people wearing western clothes ...
"Now we can see the Russian trend in international fashion. And Russian...
<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...