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Perry Ellis gives rights for Laundry by Shelli Segal

10
Sep '18
Courtesy: Perry Ellis
Courtesy: Perry Ellis
Perry Ellis International has signed a license agreement for the Laundry by Shelli Segal brand with Thread Collective, awarding rights to design and distribute Laundry by Shelli Segal sportswear product such as skirts, shirts, pants, sweaters and jackets for women in the US, Canada and Mexico. The collection will be unveiled in Spring 2019.

A leader in fashion, the Laundry by Shelli Segal brand has been setting trends and inspiring women for more than 25 years. The Laundry by Shelli Segal brand balances just the right blend of red carpet glamour and West Coast chic that is iconic and universal in its appeal. Always feminine and vibrantly colourful, the brand is known for its unique use of embellishments and signature prints. The result is a distinctive collection with a contemporary aesthetic crafted to fit the lifestyle and sensibility of a modern woman who is stylish, smart, sexy, and not afraid to make an entrance. In addition to outerwear and dresses, the brand's current licensed categories includes fashion accessories, intimates, fragrance and home decor which positions Laundry by Shelli Segal as a true lifestyle brand.

“We look forward to a successful relationship with Thread Collective and offering contemporary sportswear to our loyal consumers who have come to expect high quality design and modern, feminine fashion from our Laundry by Shelli Segal brand,” commented Oscar Feldenkreis, CEO and president of Perry Ellis International.

“We are delighted to work with Perry Ellis International to develop and offer the Laundry by Shelli Segal consumer a comprehensive range of contemporary sportswear to wear to work as well as in the casual moments of her life," said Jacques Bohbot, owner of Thread Collective. (SV)

Fibre2Fashion News Desk – India


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