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Perry Ellis, Guy Harvey sign exclusive licensing deal
04
Oct '17
Courtesy: Perry Ellis
Courtesy: Perry Ellis
Perry Ellis International and Guy Harvey Enterprises have signed an exclusive global licensing agreement for Guy Harvey apparel, which features colourful, iconic ocean-inspired artwork of world-renowned artist, conservationist, scientist and entrepreneur Dr. Guy Harvey. Perry Ellis will manufacture, distribute and market the Guy Harvey fashion collection.

The licensing agreement takes effect in 2019.

Perry Ellis International will manufacture, distribute and market the Guy Harvey fashion collection including men's, women's and youth T-shirts, performance fishing and resort wear, caps and visors. The collection will be available at select department, sporting goods, and specialty stores as well as online. Through his apparel, art and merchandise, Dr. Harvey brings the undersea world to everyday life in order to inspire the world to be better stewards of ocean resources and help save the seas for future generations.

As part of the agreement, Perry Ellis International also will contribute one per cent of revenue from Guy Harvey apparel to the Guy Harvey Ocean Foundation, founded by Harvey to help conserve the marine environment.

“The Guy Harvey brand transcends fashion. It is about the environment, the ocean, waterways, sustainability and art and inspires us to care about the ocean and its inhabitants. The versatile Guy Harvey apparel collection attracts consumers of all ages who are active both in and around the water,” said Oscar Feldenkreis, CEO and president of Perry Ellis International. “Aligning ourselves with strong brands, like Guy Harvey, is core to our strategy of continuing to take important positions in niche markets. This will also open an entirely new specialty store distribution in the USA and worldwide.”

“Perry Ellis International is an industry leader. The company’s expertise in lifestyle brands and experience across broad product categories will expand our reach to new audiences,” said Harvey. “This is an incredible opportunity for both Guy Harvey Enterprises and the Guy Harvey Ocean Foundation. We truly appreciate the support of Perry Ellis International in our ocean conservation efforts.” (SV)

Fibre2Fashion News Desk – India


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