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Perry Ellis in license agreement with Ripley in Chile
08
Jun '17
Perry Ellis International has entered into a license agreement with Comercial ECCSA S.A./Ripley Corp in Chile for men's, women's, boy's and girl's apparel, accessories and footwear under the Gotcha brand, largely associated with adventure. The sports fashion collections are currently available in Tiendas Por Departamento Ripley Chile stores in Chile.

The Gotcha brand has turned surf style into a phenomenon by following a strict code of freestyling, fashion and fun. Influential, integral and iconic, Gotcha celebrates those who break the rules, take risks and embrace action sports, surfing, skateboarding or snowboarding. With authentically innovative products featuring trend-setting graphics and an exuberant use of colour, Gotcha has created a global culture of adventure and experimentation.

Executive chairman of Perry Ellis International George Feldenkreis remarked, "Our company is pleased to enter into a partnership with Ripley Department Store to maximise the potential of the Gotcha brand in Chile. We feel Ripley will be a terrific partner for Gotcha and this license will enhance our global reach across product categories and geographies to drive further growth and profitability."

"We at Comercial ECCSA are very proud and excited to join the Gotcha family. This Fall we will be presenting not only surf related apparel but a full lifestyle collection. The line will consist of a wide range of men's and women's knits, woven's, t-shirts, bottoms and surf accessories," said Raimundo Halabí Berardi, brand manager of Comercial ECCSA.

Perry Ellis Internationalis is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances.

Comercial ECCSA S.A. Ripley Corp is one of the largest retail companies in Chile founded in 1956. (SV)

Fibre2Fashion News Desk – India


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