Perry Ellis International, Inc., has announced that it has entered into a license agreement with Kennek FZE in North Africa to source and distribute a full range of products from surf boards and wetsuits to casual wear and footwear under the Gotcha brand. Perry Ellis International, Inc. is a leading distributor of a broad line of apparel and accessories.
Kennek plans to open eight Gotcha mono-brand stores in Morocco, Tunisia, and Algeria in the next four years, and further African expansion on a franchise basis in the future with the first launch in November 2018.
Perry Ellis International, Inc. CEO and president, Oscar Feldenkreis said, “Our company is pleased to enter into a partnership with Kennek to maximise the potential of the Gotcha brand in North Africa. We feel Kennek will be a terrific partner and are excited about the prospects of being in North Africa which falls in line with our plans to extend our business reach.”
Mamoun Tadili, CEO of Kennek FZE said, “We at Kennek are very proud and excited to join the Gotcha family and showcase the Gotcha brand’s action sports legacy. We look forward to expanding the Gotcha brand with franchises throughout Africa and seeing the success of the Gotcha brand in North Africa in the years ahead.” (GK)
Fibre2Fashion News Desk – India