China : Polygiene to work with Particle Fever

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Polygiene to work with Particle Fever

20
Dec '17

Polygiene, a leading provider of odour control technology and Stays Fresh solutions for clothing, sports equipment, lifestyle and textiles, is partnering with Particle Fever, a growing experimental independent sportswear label in China. Polygiene has been added in all Particle Fever’s menswear and unisex lines and will debut in its female collection shortly.

Described as the first high-end designer sports brand in China, Particle Fever is pioneering this industry with insights on art, technology, culture and creativity. They work with international key opinion leaders and have a very strong social media community.

The company, founded in 2015, is backed by investors from veterans of Alibaba, Goldman Sachs, IDG and Uber/DIDI. Sales are mainly online, but also through luxury athleisure retailer Lane Crawford and a first flagship store in Shanghai, with a second opening soon in Beijing. A future expansion into the US market is also on the agenda.

“We are very excited to start working with this extraordinary Chinese brand. We see Asia as a strategic and important market. As the sport and outdoor lifestyle is growing fast in this area, Particle Fever has a great growth potential. We are following their development with great interest”, states Polygiene CEO, Christian von Uthmann.

“Polygiene adds an important functionality to our products and is a strong ingredient brand with their Stays Fresh Technology. We also share the same target with a high-value audience. The added angle on sustainability through the Wear More. Wash Less message is becoming more important in the Chinese market” says Julianne Zhu, marketing director of Particle Fever. (SV)

Fibre2Fashion News Desk – India

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