Home / Knowledge / News / Apparel/Garments / Polygiene to work with Particle Fever
Polygiene to work with Particle Fever
20
Dec '17
Polygiene to work with Particle Fever
Polygiene, a leading provider of odour control technology and Stays Fresh solutions for clothing, sports equipment, lifestyle and textiles, is partnering with Particle Fever, a growing experimental independent sportswear label in China. Polygiene has been added in all Particle Fever’s menswear and unisex lines and will debut in its female collection shortly.

Described as the first high-end designer sports brand in China, Particle Fever is pioneering this industry with insights on art, technology, culture and creativity. They work with international key opinion leaders and have a very strong social media community.

The company, founded in 2015, is backed by investors from veterans of Alibaba, Goldman Sachs, IDG and Uber/DIDI. Sales are mainly online, but also through luxury athleisure retailer Lane Crawford and a first flagship store in Shanghai, with a second opening soon in Beijing. A future expansion into the US market is also on the agenda.

“We are very excited to start working with this extraordinary Chinese brand. We see Asia as a strategic and important market. As the sport and outdoor lifestyle is growing fast in this area, Particle Fever has a great growth potential. We are following their development with great interest”, states Polygiene CEO, Christian von Uthmann.

“Polygiene adds an important functionality to our products and is a strong ingredient brand with their Stays Fresh Technology. We also share the same target with a high-value audience. The added angle on sustainability through the Wear More. Wash Less message is becoming more important in the Chinese market” says Julianne Zhu, marketing director of Particle Fever. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Myanmar's garment units risk closure due to virus impact

Myanmar's garment factories are facing the risk of shutdown as the...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

GMAC urges EU to restore full EBA rights for Cambodia

Expressing disappointment over the recent European Union (EU)...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Uzbekistan 3rd biggest garment exporter to Kazakhstan

Uzbekistan exported 10,000 tonnes of apparel to Kazakhstan in 2019,...

Interviews View All

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Textile industry, Head honchos

Textile industry
Head honchos

Athleisure is the current buzzword in fashion

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Yariv Bustan,

Yariv Bustan

Founded in Israel in 2015, Twine Solutions is a tech start-up that has...

Arup Chakraborty,

Arup Chakraborty

Mirrorsize is a US-based start-up that provides artificial intelligence...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search