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Portland Timbers, Alaska Airlines renew partnership
11
Feb '18
Portland Timbers, Alaska Airlines renew partnership
The Portland Timbers has decided to remain in partnership with Alaska Airlines with multiyear extension. As part of this, the iconic Northwest airline's wordmark will continue to be featured prominently on Timbers game kits and club apparel. Besides being featured on Timbers jerseys, Alaska Airlines will continue to be the team's official airline.

Alaska Airlines, a founding partner of the Timbers, has been the club's jersey partner since its inaugural 2011 MLS season.

"Alaska Airlines and its amazing group of employees have been part of the MLS Timbers family from the very beginning," said Mike Golub, president of business for the Timbers. "We couldn't be more happy and proud that our wonderful partnership will continue well into the future."

As part of the partnership, Alaska Airlines will continue to support Stand Together Week and the Portland Timbers Community Fund as well as additional community initiatives. Alaska Airlines also will be a presenting sponsor for all MLS Timbers youth soccer camps.

"The city of Portland has a deep soccer heritage that promotes a strong community spirit. Our long-standing partnership with the Timbers is a testament to our commitment to the Portland community and the loyal Timbers fans," said Andrew Harrison, chief commercial officer at Alaska Airlines. "As a company it is important for us to invest in and make a difference in the communities where we live and work."

Among the many fan-friendly components of the uniquely interactive partnership, Alaska Airlines will continue its popular programme to allow year-round early boarding privileges on its flights originating from Portland International Airport to fans wearing Timbers jerseys. The airline will continue to fly the popular Timbers Jet throughout its route network; the club-themed plane was unveiled in 2011 with a design inspired by two Timbers fans through a paint-the-plane contest. (SV)

Fibre2Fashion News Desk – India


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