Pratibha Syntex bags Gold Trophy for apparel exports

Shreyaskar Chaudhary, managing director of Pratibha Syntex, received the awards from Union textiles minister Smriti Irani and minister of state for textiles Ajay Tamta, at an event in New Delhi recently.

The recognitions underline Pratibha’s unwavering commitment to deliver and unrelenting endeavour towards environmental sustainability, said Chaudhary.

Pratibha earned the Gold Trophy for Highest Global Exports owing to implementation of three key initiatives—building capacities, introducing new materials and developing ritzy design capability. With implementation of key initiatives, it was strategic decision to remain competitive in pricing, Chaudhary said and added that seamless farm to fashion integration has given an edge to the company.

For quick production, Pratibha has incorporated state-of-the-art technologies in its processes. It has also set up dedicated sampling line throughout the value chain to bring down the lead time. In a bid to deliver the demand for sustainable fashion, Pratibha has been introducing sustainable fibre and fabrics in its range. “The European design support brings innovative, sustainable and chic designs,” said Chaudhary.

“Sustainability is at the core of Pratibha’s strategy. Award for Environmental Sustainability underscores our efforts towards environment conservation. We have been implementing sustainability right from farm to factory. Associated with 33,000 farmers of around 450 villages, Pratibha is imparting training to farmers about organic and sustainable farming techniques, which entail less water and energy. Encouraged by Pratibha’s effort today these farmers are cultivating organic, BCI and Fairtrade cotton in their farm lands,” he added.

At factory level too, Pratibha has been undertaking many initiatives to save energy and conserve water. (RKS)

Fibre2Fashion News Desk – India