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PRC e-comm players value Middle East, Indian markets

13 Jul '18
1 min read

China's major cross-border e-commerce players put much focus on the markets in the Middle East and India, according to a report from app data provider App Annie. Five of the top ten best performing cross-border Chinese e-commerce apps like Club Factory, SHEIN, ROMWE, and JollyChic have focussed on these two regions in the first five months.

Topping the list is Alibaba's AliExpress, which primarily reviews the performances of third-party business-to-consumer e-commerce platforms targeting overseas consumers, a Chinese news agency reported.

South American markets pose rising growth potential while developed markets in Europe and the United States remain attractive to Chinese e-commerce players, said the App Annie report. (DS)

Fibre2Fashion News Desk – India

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