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Manchester City’s just-announced new deal with sports brand Puma, however, is moving this market to the next level.
Set to run until ****, the Manchester City/Puma partnership is projected to earn £*** million per season to become English football’s first £* billion merchandising programme.
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.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
