Home / Knowledge / News / Apparel/Garments / Puma signs Rs 110-crore deal with Virat Kohli
Puma signs Rs 110-crore deal with Virat Kohli
20
Feb '17
Courtesy: Puma
Courtesy: Puma
Puma has signed an 8-year endorsement deal with the current Indian Cricket team's skipper Virat Kohli, which amounts to about Rs 110 crore. The deal is inclusive of a fixed payment and royalty based on the performance of the sports brand. Puma will also launch a range of sports lifestyle products with a special brand identity in association with Kohli.

Kohli announced the news of his association with Puma over Twitter, after teasing his followers for weeks. He has termed it as the beginning of a new era.

The Indian skipper earlier had a three-year deal with Adidas, which ended in December last year as both parties decided against renewing it.

Kohli is expected to endorse the Puma brand in multiple markets where cricket is a popular sport. (KD)

Fibre2Fashion News Desk – India


Interviews View All

Rahuul Jashnani, Jashn

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Textile industry, Head honchos

Textile industry
Head honchos

Athleisure is the current buzzword in fashion

Wesly Clements,

Wesly Clements

US-based Baldwin Technology Company is a global manufacturer and supplier...

Madhu Sudhan Bhageria,

Madhu Sudhan Bhageria

Incorporated in August 1990, Filatex India Ltd manufactures manmade...

Vasudevan LK,

Vasudevan LK

Epson is a world leader in digital imaging and printing solutions....

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On

Follow Fibre2Fashion On


Advanced Search