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Kohli announced the news of his association with Puma over Twitter, after teasing his followers for weeks. He has termed it as the beginning of a new era.
The Indian skipper earlier had a three-year deal with Adidas, which ended in December last year as both parties decided against renewing it.
Kohli is expected to endorse the Puma brand in multiple markets where cricket is a popular sport. (KD)
Fibre2Fashion News Desk – India
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