Home / Knowledge / News / Apparel/Garments / Puma unveils new technology platform Fit Intelligence

Puma unveils new technology platform Fit Intelligence

09
Feb '19
Courtesy: Puma
Courtesy: Puma
Sports company Puma has unveiled its new state-of-the-art technology platform Fit Intelligence (Fi) which has been designed to automate and finetune performance fit for Puma footwear. The first Fi footwear style to be launched is a training shoe that is made for workouts and light running. The Fi training shoe will be available for consumers in 2020.

It employs a micromotor to power a uniquely configured cable system that “laces” the shoe, either through simply swiping on the Fi module up or down. It comes with a smart sensing capability that learns the shape of the foot of each user and adapts the fit of the shoe to the individual. Athletes can also monitor, adjust and finetune fit through a smartphone app. To make things even more athlete-friendly, users can make on-the-fly adjustments with their Apple watch.

The technology was built to train smart and is designed for modern mobility. It can handle the urban landscape and the gym making it right for the daily routine of a connected generation. “We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time,” said Charles Johnson, Puma’s global director of Innovation.

Fit Intelligence can be deployed to a range of different sport and lifestyle products. It follows PUMA’s vision for performance products that are Adaptive Dynamic and respond to athletes and their environment. Through Fit Intelligence, Puma has made fit intelligent and adaptive to each user.

Puma has a 70-year history of being a leader in sports and innovation. In 1968, the brand crafted the first laceless sports shoe with Velcro straps, in 1991 the first cable closure with the Puma Disc and in 2016 the first ever wirelessly connected adaptive fit shoe called AutoDisc.

The AutoDisc was the predecessor to Fit Intelligence and since then, the company has been working on improving functionality, user interface and durability.

The result is now a technology that is smaller, lighter and more commercial, with a breathable upper for more comfortable trainings. It also comes with an industrial grade fibre support system strategically placed for optimal hold and a forefoot lockdown band.

The reveal event took place in Hong Kong, the global hub that connects beta technology with mass production. It is among the most diverse and hyper connected urban settings, fitting to the active mobile lifestyle, for which Fit Intelligence was designed. Attendees saw a video testimonial of Fi put to the test by global technology investment icon Bay McLaughlin. Technology professionals and fans got a real-world view on how Fi delivers to unmet needs of connected entrepreneurs.

“As a global investor in wearable technologies, I know how hard it is to get a product like Fi right and after my first week with the shoes, it’s clear that Puma is taking this platform very seriously and I’m impressed,” said Bay McLaughlin.

To be able to fully adapt to consumers’ needs, Puma will allow tech-savvy people to participate in beta testing of Fi to help the brand think of ways of making it even smarter and more powerful. “Fi is a platform that can be used for many different things. We want to learn what those things are from people who have experienced it,” said Johnson. The testers will be able to give feedback on the usability, design, engineering, and wearability of the shoe. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Oct 2021

China's coal output rises to meet energy shortfalls amid govt measures

China's coal supply has showed signs of picking up with daily...

Pic: Shutterstock

Textiles | On 22nd Oct 2021

Indonesia, China begin feasibility study on coal-to-methanol unit

Indonesia and China recently signed an MoU to conduct a feasibility...

Pic: Shutterstock/TY Lim

Fashion | On 22nd Oct 2021

Balenciaga ranked hottest brand in The Lyst Index Q3 2021

Paris-based luxury fashion house Balenciaga was ranked the hottest...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Cannot see the world breaking away from cotton & polyester

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Shivaani Jain,

Shivaani Jain

Established in 2015, Once Upon A Trunk is a one-stop-shop with almost...

Chendhuran Sundar,

Chendhuran Sundar

It manufactures and retails menswear garments in India under the brand...

Vikash & Vishal Pacheriwal,

Vikash & Vishal Pacheriwal

Launched in 2018, Raisin is a contemporary fusion fashion brand that aims...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Shlomzion Chen, Seevix

Shlomzion Chen
Seevix

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search