PVH Corp, a global apparel company, has announced that the company will begin communicating its Standard 100 by Oeko-Tex certification to consumers through a specially designed sewn in label. Oeko-Tex provides standardised solutions, which optimise customers’ manufacturing processes and help, deliver high quality and more sustainable products.
The label will be added to men’s dress shirt lines marketed under PVH’s iconic Calvin Klein, Tommy Hilfiger, Van Heusen, Izod, and Arrow brands, along with well-known designer brands licensed by PVH. The Oeko-Tex label will appear in more than 25 million garments to be sold in stores and online by major retailers in North America, such as Macy’s, Kohl’s, JCP, Belk, and Amazon.
David Sirkin, president of the Dress Furnishings Group of PVH said, “Our retailer customers are increasingly interested in providing consumers with dress shirts that are tested for harmful chemicals and considerately made. In addition, PVH, an industry leader in corporate responsibility, is committed to the responsible production of high quality products. The Standard 100 by Oeko-Tex certification helps us address both of these goals within our dress shirt business and the sewn-in labels communicate this significant commitment to our consumers.”
These PVH dress shirt lines have been Standard 100 by Oeko-Tex certified since 2011. The independent certification is an important tool PVH employs to attain the responsible chemical management goals set forth in their corporate responsibility strategy. (GK)
Fibre2Fashion News Desk – India