Raymond is seeking better margins and returns on capital next year after annual profits dived 18 per cent, from Rs 113 crore to Rs 92 crore., according to a newspaper report
Raymond had invested heavily in segments such as Made to Measure, store expansion and renovation, and it now wants to build scale across its retail formats.
That plan includes setting up 125 stores under the Raymond Shop brand, next year, according to Sanjay Behl, CEO-Lifestyle, Raymond.
The company is now seeking margin expansion and profitability for its branded apparel segment, where it has Park Avenue and ColorPlus as its leading brands.
Behl said the company is aiming to achieve scale in its ready-to-wear segment, and expects a margin of 10-12-per cent.
Raymond's largest apparel brand, Park Avenue, with revenues at Rs 500 crore, is also expected to expand its footprint from the current 65 exclusive stores. (SH)
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