“The earth is a runner’s arena, and we have a responsibility to help detox the world for the athletes who run in it,” said Matt O’Toole, Reebok brand president. “Our Cotton + Corn collection was the first step in making shoes from things that grow. Now, we have taken an award-winning running shoe, the Forever Floatride Energy, and reinvented it using natural materials to create what we feel is the most sustainable performance running shoe on the market.” “Our consumers have told us they want more sustainable products, and the running community has been the most vocal and passionate on this issue,” said O’Toole. “We want to help runners perform at their best, while also feeling good about the products they wear.” Reebok is focusing sustainability efforts under two pillars: (Ree)Grow, which focuses on the creation of products from natural materials; and (Ree)Cycled, which focuses on creating products using recycled or repurposed materials.
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