ReHomed Clothing app to buy and sell used clothes

09 Jan '20
2 min read
Pic: ReHomed Clothing
Pic: ReHomed Clothing

With increasing popularity of second-hand clothing, a marketplace app which gives users a simple to list and buy option for PreLoved clothing, accessories, and school uniforms, has been unveiled. The app - ReHomed Clothing – gives users the option to sell and buy such items. The ReHomed Clothing App is simple and uses pre-populated filters to list products.

This means buyers do not get inundated with cluttered search results as they do with most other marketplace searches.

The clothing items being listed on the ReHomed App, whilst second-hand, are more than often used once or twice with many items not even worn, some with tags still attached.

The app is available for free download, a release from ReHomed Clothing said.

According to US consignment store group, ThredUp, the resale of second-hand clothing has grown 21 times faster than retail apparel over the past three years. This statistic demonstrates that the future of fashion is second-hand clothing.

Research shows that the average person today buys 60 per cent more items of clothing than they did 15 years ago. But consumers keep that clothing for only half as long as they used to. One in three young women consider clothes “old” after wearing them once or twice. One in seven consider it a fashion faux-pas to be photographed in an outfit twice. Simply put, the Instagram generation today crave newness, and are much more likely to embrace churn in their wardrobes.

At the same time younger generations are more interested in sustainable clothing than older consumers. Clothing resale lengthens the clothing item lifecycle while offering the newness these digital consumers desire.

If the average life of clothing was extended by just three months, it would reduce their carbon and water footprints, as well as waste generation, by five to 10 per cent.

Most of the distribution for resale clothing currently happens in retail consignment stores or websites. Not overly convenient, nor easy to use.

Fibre2Fashion News Desk (SV)

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