Reliable of Milwaukee & Kathy Ireland enter into licensing agreement

12 Jun '21
2 min read
Pic: PR Newswire
Pic: PR Newswire

Reliable of Milwaukee, home of MUK LUKS, and Kathy Ireland Worldwide (kiWW) have entered into a five year licensing agreement which will consist of adding great slippers, socks, headwear, shoes, and accessories under the Kathy Ireland brand, Kathy Ireland by MUK LUKS. kiWW is the design and marketing firm founded by CEO and chief designer, Kathy Ireland.

Under the new agreement, the supermodel-turned-supermogul and her creative team at kiWW will design new items for the Kathy Ireland by MUK LUKS line with Reliable of Milwaukee, following closely the guidelines set forth by the Kathy Ireland brand team, according to a press release by Reliable of Milwaukee.

“We are extremely honoured to partner with Kathy and her super brilliant and creative team at kiWW. Kathy is a fashion icon. Kathy and her team’s ability to forecast trends and design items for women, men and kids at every price point is remarkable. We are truly honoured to partner with one of the fashion industry’s most powerful women,” Mark Blutstein, CEO of Reliable of Milwaukee said in a statement.

“We are delighted to partner with Blutstein and the Reliable of Milwaukee family and team members. Each piece in the MUK LUKS collections is not only comfortable and of the highest quality, but also celebrates self-expression and individual beauty, a concept all of us at kiWW believe in so strongly and promote. In addition, Blutstein and the team at Reliable align with our philanthropic philosophy of giving back to our communities, with Reliable supporting many causes including FFANY Charities, the American Heart Association, and many more. We look forward to working with Mark and his team in bringing our customers Kathy Ireland by MUK LUKS,” Ireland said.

Fibre2Fashion News Desk (GK)

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