Retailer C&A again bags AlvaInside certification

26 Feb '16
3 min read

Size fit specialist Alvanon has awarded European retailer C&A its highly respected AlvaInside certification for a second time.

The certification for C&A men's, children's wear and Clockhouse ranges, follows the brand's fit accreditation for its C&A ladies and adult denim ranges awarded in Spring 2015.

“Total turnover for C&A ladies' Autumn/Winter 2015 denim range saw an increase of 17.4 per cent compared to 2014,” an Alvanon press release stated.

“While, the total turnover value for its entire adult fashion denim collection saw an increase of 7.8 per cent over last year,” the company added.

“The award of the AlvaInside Certification celebrates C&A's efforts to establish a more consistent fit for products across its entire size range,” it informed.

Ed Gribbin, president, Alvanon said, “What C&A has achieved with its ladies and adult denim ranges, and now men's, childrenwear and Clockhouse offerings, in such a short space of time is outstanding.”

“C&A is a great retailer with great retail instinct, but perhaps more importantly, great personal engagement with their customers,” he too added.

“It has recognised that aligning product development processes, implementing best practice at every level, and executing accurate, consistent fit, is the way to increase customer satisfaction,” Gribbin observed.

Developed by Alvanon's global apparel consultants, AlvaInside is awarded to client companies that demonstrate consistency in the execution and implementation of fit across the apparel development process.

Alvanon advised, supported and audited C&A's product development and strategic fit practices for their ladies, adult denim, men's, childrenwear and Clockhouse divisions over a ten-month period.

During this period, the retailer revised its processes and tools in line with current best practices.

Helen Walczak, head of Strategic Design Projects at C&A too said, “We are very pleased to have been awarded the AlvaInside fit certification for a second time.”

“At C&A, we have tackled head-on the challenge of delivering consistent fit across our key fashion, ladies, adult denim, men's, childrenwear and Clockhouse ranges,” she noted.

“It has enabled us to better understand our customer demographic and apply 'best practice' and consistency to our product development practices and processes,” Walczak observed.

As a result of the certification, C&A will use the AlvaInside logo and 'Consistently Accurate Fit Certified by Alvanon' on specified garment labels.

With over 1,575 stores in 20 European countries and more than 35,000 employees, C&A Europe is one of the leading fashion retail businesses in Europe.

Alvanon was founded in 2001 when it developed a unique and innovative data-driven approach to solving the challenges of sizing and fit inherent in the apparel industry. (AR)

Fibre2Fashion News Desk – India

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