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RG Barry appoints Bob Mullaney as new president & CEO
10
Dec '17
Bob Mullaney
Bob Mullaney
RG Barry Corporation, a leading maker of lifestyle footwear and accessory brands, has named Boston footwear executive Bob Mullaney as president and chief executive officer (CEO), effective immediately. Mullaney will be responsible for the overall leadership and continued growth of RG Barry and its portfolio of brands Dearfoams, Baggallini, and Foot Petals.

Mullaney will report directly to the RG Barry Corporation Board of Directors. He comes to RG Barry Corporation with a 20-year proven track record in building and transforming industry-leading footwear and lifestyle brands. Most recently, Mullaney was president and chief operating officer of Shoes.com (formerly Shoebuy.com), the world’s second-largest ecommerce footwear retailer. There, he strategically repositioned the online retail shoe pioneer from a basic transactional site to an optimised online customer shopping experience, leading the company to a double-digit growth trajectory.

Scott Scharfman, chairman of the RG Barry Corporation Board of Directors said, “The Board believes that Bob’s extensive leadership experience coupled with his success at effecting change make him the right person at the right time to help execute the strategic priorities of RG Barry Corporation. Bob is a commercially-minded leader; his passion for building brands, deep ecommerce experience and relentless consumer focus will be critical as we drive accelerated growth and expand our customer reach.”

Mullaney said, “The quality of our people−a dynamic group of professionals−is both undeniable and inspiring and will be central to building our business. We’ll target brand growth through a relentless consumer focus, a commitment to product innovation and compelling brand marketing. We’ll further accelerate our business as we fuel our key engines of growth, including enhanced ecommerce capabilities, global expansion, great licensing partnerships and strategic acquisitions.”

Mullaney holds a Bachelor of Science in Accounting and Communications from Babson College and a Masters of Business Administration from Bentley College. (GK)

Fibre2Fashion News Desk – India


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