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RIL launches Circular Design Challenge at LFW W/F 2018

Aug '18
L-R: Atul Bagai, Country Head–India, UN Environment; Dia Mirza, actress & UN Environment Goodwill Ambassador; Vipul Shah, COO–Petrochemicals, RIL; and Anita Dongre, Fashion designer. Courtesy: RIL
L-R: Atul Bagai, Country Head–India, UN Environment; Dia Mirza, actress & UN Environment Goodwill Ambassador; Vipul Shah, COO–Petrochemicals, RIL; and Anita Dongre, Fashion designer. Courtesy: RIL
The ‘Fashion for Earth’ initiative of Reliance Industries Ltd (RIL), in partnership with the United Nations in India and Lakmè Fashion Week (LFW), has launched the ‘Circular Design Challenge’ at the LFW Winter/Festive 2018 season. The challenge aims to recognise champions of sustainability in the fashion and apparel industry across India.

The Circular Design Challenge is open to all fashion and product designers in India. It aims to promote circular design thinking: innovation in waste materials and solutions to reduce the environmental impact of the fashion industry.

Commenting on the partnership with the United Nations in India to drive circular economy concept for sustainable fashion, Vipul Shah, COO–Petrochemicals, RIL, said, “This collaboration will provide the thrust on usage of material in a sustainable manner and inculcate participation of the people in sustainable fashion, thereby making them partners in contributing to the enhancement of the quality of life of our future generations.”

The challenge is being supported by UN Environment, the leading global voice on the environment.

“In a world that is increasingly running out of natural resources, the linear system of take-make-dispose needs to be replaced with a traditional one, where reusing and recycling is almost second nature in India. Our collaboration with Reliance Industries is to mainstream the circular economy approach and demonstrate that when industry leads from the front, it can have a catalysing effect on the entire value chain and the environment,” said Atul Bagai, country head–India, UN Environment.

Designers participating in the challenge will need to submit a proof concept of their sustainable collection, which must encompass key principles of circularity, sustainability, aesthetics and scalability. The designers can use any material for their collection, as long as it is up-cycled from diverse waste sources, including plastics, RIL said in a press release.

The process will involve a call to entry, followed by an expert jury and announcement of the winner. The designer will win an opportunity to showcase the sustainable collection at the Lakmè Fashion Week Summer/Resort 2019.

The design challenge was launched at the dialogue on ‘Fashion and Sustainable Development’, hosted by the UN in India and LFW, with the aim to promote circularity in India’s fashion industry at the inaugural Sustainable Fashion Day, in Mumbai.

This is the UN’s second engagement with Lakmé Fashion Week, and forms part of a broader collaboration on the groundbreaking potential of sustainable fashion to catalyse a sustainable economy for India, to showcase the vibrant potential of India’s intangible and textile heritage and build sustainable livelihoods through sustainable and circular value chains in fashion, especially for women. (RKS)

Fibre2Fashion News Desk – India

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