Home / Knowledge / News / Apparel/Garments / RIL partners with Proline to co-brand sportswear
RIL partners with Proline to co-brand sportswear
May '18
Courtesy: RIL
Courtesy: RIL
Reliance Industries Ltd (RIL) has entered in a partnership with Proline, India’s leading sports apparel brand, to co-brand a range of sports apparels with R|Elan. Encompassing a range of new-age fabrics, R|Elan is an umbrella brand from the house of RIL. The R|Elan technologies will help consumers have a pleasant and comfortable user experience.

As per the deal, R|Elan co-branded Proline products will use RIL’s R|Elan Kooltex or R|Elan FeelFresh fabrics to manufacture world class products to offer quality and an unique experience to its customers. The partnership will help Proline to make garments with special properties of odour free and quick dry.

The elegant R|Elan Proline apparels will provide a unique experience to its customers to beat the tropical Indian climate, as the garments dry quickly thus lowering the body temperature. RIL’s R|Elan Kooltex is a performance fabric, capable of moisture management in apparel.

"We are proud to provide R|Elan technologies to Proline so that the Indian sports loving youth are assured of comfortable, durable, quality products. We at Reliance put thrust on developing technologies and products that brings smiles on the face of end customers. This partnership will help us establish strong foothold in the fast growing sportswear market," said Gunjan Sharma, CMO – Polyester Business, RIL. 

"We will offer a range of apparels, made from R|Elan Kooltex fabric to our customers in Indian markets. This partnership will help us offer our young customers, both men and women, to wear 'cool and dry' high performance apparels during hectic activities. This partnership envisages creating niche and providing comfortable and unique experience to customers," Sandeep Mukim, managing director, Proline, said.

As per the partnership deal, R|Elan will get visibility in the form of hangtags on garments, as well as in store display at points of sale. On its part, RIL will ensure that superior-quality, high-performance R|Elan fabrics are supplied exclusively to Proline for sports apparel applications.

In the online space Proline retails through Myntra, Jabong, Ajio, Amazon and Flipkart. To reach out to the customers, co-branding promotion initiatives will be carried out at major sporting events and instore call outs and display of demonstration kits at point of sale. Proline has devised an aggressive strategy to compete with international brans by offering best quality R|Elan Proline products at substantially competitive prices compared to international brands.

R|Elan products will provide consumers next generation fabrics which are in line with the latest fashion trends and fulfil lifestyle needs as well. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

Uzbekistan wants zero EU customs duty on textile products

Textiles | On 16th Nov 2018

Uzbekistan wants zero EU customs duty on textile products

Uzbekistan plans to seek zero customs duty from the European Union...

Cotton sector to receive boost in Azerbaijan's Ujar region

Textiles | On 16th Nov 2018

Cotton sector to receive boost in Azerbaijan's Ujar region

Factories for cotton processing, production of cottonseed oil and...

Courtesy: Under Armour

Apparel/Garments | On 16th Nov 2018

Under Armour Q3 revenue rises to $1.4 billion

The revenue of Under Armour in Q3 of fiscal 2018 has increased 2 per...

Interviews View All

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Rahuul Jashnani, Jashn

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Top executives, Machinery Company

Top executives
Machinery Company

We will promote latest technologies at ITMA Barcelona

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Eric Scholler, Groz-Beckert

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search